marketing unit 1 test

Question 1

process of developing, promoting, and distributing products to satisfy customers needs and wants.

Answer 1

marketing

Question 2

the consumer is at the core of all marketing activities (4 Ps)

Answer 2

Marketing Mix

Question 3

What are the 4 Ps

Answer 3

Product
Promotion
Price
Place

Question 4

satisfy the customers/consumer’s needs and wants while making a profit

Answer 4

Marketing concept

Question 5

moving and handling a product on its way from producer to consumer

Answer 5

Distribution

Question 6

the path a product takes from producer to consumer

Answer 6

Distribution Channel

Question 7

product travels straight from producer to consumer no middlemen

Answer 7

Direct Distribution

Question 8

middlemen are used to get the product from producer to consumer

Answer 8

Indirect Distribution

Question 9

6 Members of the Distribution Channel

Answer 9

Producer
Wholesaler
Agent
Retailer
Distributor
Consumer

Question 10

makes product

Answer 10

producer

Question 11

buys and resells product

Answer 11

Wholesaler

Question 12

never owns the product, brings the buyer and seller together

Answer 12

agent

Question 13

sells to the ultimate user of the product

Answer 13

retailer

Question 14

never owns product, but physically moves the product

Answer 14

distributor

Question 15

final user

Answer 15

consumer

Question 16

The Seven Steps of Selling

Answer 16

Prospecting
PreApproach
Approach
Sales Presentation
Handling Objections
The Close
The Follow-Up

Question 17

locating potential customers

Answer 17

Prospecting

Question 18

preparing to meet customer

Answer 18

Pre Approach

Question 19

initial physical contact with customer

Answer 19

Approach

Question 20

features and benefits

Answer 20

Sales Presentation

Question 21

answering questions

Answer 21

Handling Objections

Question 22

asking for the sale

Answer 22

the close up

Question 23

contacting customer after sale

Answer 23

the follow up

Question 24

an individual must satisfy lower level basic need before progressing on to meet higher level growth needs

Answer 24

Maslow’s Hierarchy of Needs

Question 25

Maslow’s Hierarchy of Needs in order (lowest to highest)

Answer 25

Physiological
Safety
Belonging/Love
Self-Esteem
Self-Actualization

Question 26

Food, Water, Shelter and Warmth

Answer 26

Physiological

Question 27

Security, Stability and Freedom of Fear

Answer 27

Safety

Question 28

Family, Friends and Spouse

Answer 28

Belonging/Love

Question 29

Achievement, Mastery, Recognition and Respect

Answer 29

Self-Esteem

Question 30

Pursue Inner Talents, Creativity and Self-Fulfillment

Answer 30

Self-Actualization