Marketing topic 6 - Operative marketing

Question 1

Operational marketing definition

Answer 1

Operational marketing is the set of controllable tools and tactics that the organisation uses to produce the response you want in your target market

Question 2

Operational/classic Marketing - The 4 C’s

Answer 2

1. Consumer-solution
2. Cost
3. Convenience
4. Communication

Question 3

Operational/classic marketing the 4 P’s

Answer 3

1. Product
2. Price
3. Communication/promotion
4. Distribution/place

Question 4

Product

Answer 4

The product policy would be in charge of managing everything related to the combination of goods and services that the organisation offers to its target market

Its main activities are:
- Design and decisions about the range
- Design of each product from the consumer’s point
- Quality
- Functional features

Question 5

Price

Answer 5

The price policy would be in charge of managing everything related to the determination of the monetary value of goods and services that the organisation offers to its target market.

Its main activities are:
- Determination of the base price
- Discounts etc

Question 6

Distribution

Answer 6

The distribution policy would be in charge of managing activities that make the product available to target customers

It’s main activities are:
- Choice of channels
- Market coverage
- Transport etc

Question 7

Communication

Answer 7

The communication policy covers activities aimed at showing the merits of the product and supporting it in its positioning in the market

Its main activities are:
- Advertising
- Promotion
- Sales force

Question 8

Engagement marketing examples

Answer 8

social networks, mobile marketing