Marketing topic 3 environmental anaylsis

Question 1

What factors correlate to the mircoenvironment?

Answer 1

Public, company. customers, competition, intermediaries, suppliers

Question 2

What factors correlate to the macroenvironment?

Answer 2

Cultural factors, environmental factors, technological forces, public forces, economic forces, demographic forces

Question 3

what are environmental forces?

Answer 3

“Environmental forces refer to the natural resources needed for new materials or those impacted by marketing activities, and the natural environment where these interactions occur.

Question 4

What variables describe the environmental situation?

Answer 4

ecological issues (pollution, global warming) and natural resources

Question 5

What are the environmental factors currently like and what changes are observed?

Answer 5

1. Growing shortage of raw materials
2. Increased pollution
3. Increasing governmental intervention in the administration of these resources

Question 6

Technological forces - what is the environment currently like and what changes are observed?

Answer 6

Very turbulent changes, rapid, innovation within the food, communication and weapons market as well as many other different types of markets

Question 7

What variables define the public environment?

Answer 7

Laws, public institutions, pressure groups or lobbies etc

Question 8

Public factors - what is the environment currently like and what changes are observes

Answer 8

Globalisation of public decisions and interference in internal decisions

Question 9

What variables define the demographic environment

Answer 9

1. Size of the population
2. Demographic structure
3. Population composition (races, and cultures)
4. distribution of the population

Question 10

Demographic factors - what is the environment currently like and what changes are observes

Answer 10

1. Different birth/mortality rates by geographic areas
2. concentration in cities and coats
3. notable increase in cultural level
4. changes in the family unit

Question 11

What variables describe the economic situation

Answer 11

1. National income and disposable income
2. spending patterns
3. employment rate
4. currency situation

Question 12

Economic factors - what is the environment currently like and what changes are observes

Answer 12

1. Standard of living has improved
2. globalisation
3. end of the industrial era and the emergence of the technological era
4. super segmentation

Question 13

What variables define the cultural environment

Answer 13

Perceptions, preferences, behaviours of a society

Question 14

Types of markets

Answer 14

1. Product use
2. Physical or geographic
3. Consumer characteristics
4. Type of competition
5. Supply intensity
6. Types of exchange relationship
7. General markets
8. potential markets
9. current market

Question 15

Importance of suppliers

Answer 15

Suppliers are an important link so we must ensure that they provide the necessary resources…
- In quality, time, trends of taste changes, prices, changes in your product

Question 16

Intermediaries definition

Answer 16

Marketing intermediaries help the company promote, sell and distribute its products to end consumers

Question 17

Public definition

Answer 17

A public is any group that has an actual or potential interest in an organisation’s ability to achieve its objectives