Marketing to the Travelling Public

Question 1

Consumer behavior？

Answer 1

Individuals /groups select,buy and use goods and services to satisfy needs and wants.

Question 2

Maslow’s hierarchy of Needs
1. Physiological needs: _____________________
2.Safety needs : _____________________
3. Belongingness needs: _____________________
4. Esteem needs: _____________________
5.Self-actualisation needs:_____________________

Answer 2

1. basic needs to survive (eat,drink,accommodation)
   2.Prevent harm to physical and mental
   3.Needs for affiliation
   4.Needs for respect , recognition,achievement
   5.become the person they wanna be

Question 3

Explain 3 types of tourists in Plog’s Continuum (bell curve) & Stanley Plog’s Model

Dependables
Venturers
Centrics

Answer 3

Dependables: prefer safe and familiar destinations, predictable things
Venturers: Like different and challenging things,
Love traveling to unusual or exotic places
Centrics :(between above) Comfortable with foreign destinations they don’t know very much

Question 4

What are the 4 types of segments? (Explain last two)

Answer 4

1️⃣Geographic Segmentation
2️⃣Demographic Segmentation,
3️⃣Psychographic segmentation (based on ppl personality) (Plog’s continuum)
4️⃣Product-related-segmentation:
-group people based on their wants on specific product

Question 5

Specialized Tourism Segments (2 types of travellers)

Answer 5

-Business and Professional Travelers
(Income source of industry since not easily influence by price and seasonal fluctuations)

-Mature Travelers: tourists age 55 or older, divided into sightseers, enthusiastic participants, and family focused
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