Marketing To Children

Question 1

What’s the name of the code for advertising and marketing?

Answer 1

Australia Association of National Advertisers(AANA) Code

Question 2

What is the objective of the ANNA Code?

Answer 2

• self regulatory code
• to ensure that advertisers and marketers develop and maintain a high sense of social responsibility in advertising and marketing food and drink products in Aus
• protects Aus children from exposure to inappropriate advertising and marketing

Question 3

Codes of Practise

Answer 3

Sexualisation, safety, social values, competitions, parental authority, alcohol

Question 4

Sexualisation

Answer 4

• must not imply sexual appeal
• must not include sexual imagery
• must not state or imply that children are sexual beings and that ownership of the product will enhance their sexuality

Question 5

Safety

Answer 5

• must not portray images or events that depict unsafe use of a product
• must not portray usage situations which may encourage a child to engage in dangerous activities
• must not create unrealistic impressions about safety

Question 6

Social Values

Answer 6

• Must not portray images or events in a way that is on unduly frightening or distressing to children
• Must not that mean any person or group on the basis of ethnicity, nationality, race, gender, age, sexual preference, religion or mental/physical ability

Question 7

Competitions

Answer 7

• Contain a summary of the basic rules for the competition
• Clearly include the closing date for entries
• The chance of winning clear, fair and accurate

Question 8

Parental authority

Answer 8

• must not undermine the authority, responsibility or judgement of parents or carers
• Must not contain an appeal to children to urge their parents to buy a product for them
• Must not state or imply that a product makes children her own or enjoy it superior to their peers
• Must not state or imply that person to buy the product are more generous than those who do not

Question 9

Alcohol

Answer 9

Advertising or marketing communication to children must not be for, or relate in anyway to alcohol products or draw any association with companies that support alcohol products