Marketing teams Flashcards
How does the marketing team impact digital marketing?
Obviously, these go hand in hand. All your brand guidelines will come from the wider marketing team, as will strategy and campaigns. Marketing should have absorbed the vision and mission of the company, and will feed these into the digital marketing team.
Sometimes the two teams are the same person/people.
How does the sales team impact digital marketing?
Sales can provide data that can measure the success of digital marketing campaigns. Sales targets can also drive digital marketing activities, especially if sales are not at the desired level in a specific area, for example a target demographic is not buying, or a product is viewed often but purchased rarely.
How does the distribution team impact digital marketing?
If stock is not available, or supply chain issues prevent timely delivery of it, this will impact digital marketing in that the company may want to stall, cancel, or redirect a campaign or activities. Distribution should also always be informed of upcoming campaigns so that they can prepare staffing and stock levels to enable them to meet an uptick in demand.
How does the customer services team impact digital marketing?
Customer services can provide insights into customer queries and problems. Customer services can also follow-up when leads are not translating into sales, to actively seek out this information. The team’s customer interactions can also gain feedback on how marketing is being received by customers; is the tone/content/style right for the demographic?
How does the operations team impact digital marketing?
Supply chain issues can impact on digital marketing activities. Is the stock available and can they get it out of the door in time? Is there an excess of a certain product in storage where space needs to be freed up?
How does the finance team impact digital marketing?
Finance will set the budget, and will monitor the ROI. Your number of sales also feed into finance. They are also the people to provide an increase in budget if your are able to convince them to.
How does the research and development team impact digital marketing?
R and D might contact digital marketing to discuss insights on the success of campaigns for certain products, and to understand what customers are asking for. They may also be used as subject matter experts on new product features that you are being asked to market. They might also be running the analytics behind your marketing campaign. They could also contact you to find out what customers are asking for.
How does the IT team impact digital marketing?
IT will impact the tool you have to deliver a campaign but also the tools the company has to respond to demand, which will in turn influence where digital marketing should be focusing their efforts.
