Random quiz Flashcards
1
Q
What is the correct definition of click through rate?
A
The ratio of users who click on a specific link to the number of users who view a page
2
Q
What are the qualities of relationship marketing?
A
Relationship marketign is marketing to existing customers.
Its emphasises customer retention, satisfaction and customer lifetime value.
It enables cross-selling; the selling of other products to the same customer.
3
Q
What is the main difference in purpose between organic and paid advertising?
A
Organic only reaches your current audience; paid is designed to reach new audiences.
4
Q
At what stage of the customer lifecycle is the customer considering what to do or whether to purchase; e.g. they know their need and are weighing up options.
A
Think (acquisition)
5
Q
A
