marketing strategies Flashcards
1
Q
market segmentation
A
2
Q
product service
A
differentiation and positioning
3
Q
product
A
goods and service
1. packaging
2. branding
4
Q
pricing methods
A
- cost
2.market based - competition based
5
Q
price
A
- skimming
- penetration
3.loss leaders - price points
- price and quality interaction
6
Q
elements of promotion mix
A
- advertising
- relationship marketing and personal selling
3.sales promotion
4.publicity and public relations
7
Q
promotion the communication processes
A
- opinion leaders
- word of mouth
8
Q
place/ distribution
A
1.distribution channels
2.channel choice (selective, intensive, exclusive)
3. physical distribution issues (transporting, warehousing, inventory)
9
Q
service strategies
A
- people
- process
- physical evidence
10
Q
e marketing
A
11
Q
global marketing
A
- global branding
2.standardisation
3.customisation - global pricing
- competitive positioning
