influences Flashcards
1
Q
Psychological factors
A
- perception
- motive
3.attitude - personality
- learning
2
Q
Socio-cultural
A
- socioeconomic
- culture
- family role
- peer group
3
Q
economic influences
A
4
Q
ethical influences
A
- truth and accuracy
- good taste
- products that may damage health
- engaging in fair competition
- sugging
- marketing code of ethics
5
Q
legal influences
A
- deceptive and misleading advertising
- price discrimination
- implied condition
- warranties
6
Q
government
A
directly: healthy eating campaigns
indirectly: interest rates and income tax
