marketing processes Flashcards
1
Q
situational analysis
A
no.1
1. swot
2. product life cycle
2
Q
market research
A
no.2
1. determining information needs
2. data collection
3. data analysis
3
Q
establishing marketing objectives
A
no.3
1. increase sales revenue
2. increase market share
3. improve brand awareness
4. legal compliance
5. social and ethical responsbility
4
Q
Identifying target markets
A
no.4.
understand customers needs, and which marketing approach they will use
5
Q
develop marketing strategies
A
no.5
6
Q
implementation
A
no.6
putting strategies into operation
monitoring and controlling
revising strategy
7
Q
Marketing processes order
A
- situational analysis
- market research
- marketing objectives
- identifying target markets
- develop marketing strategies
- implementation
