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Business Studies RIP Sheet Revision > Marketing RIPS > Flashcards

Marketing RIPS Flashcards

1
Q

Role of Marketing:
SITA

A

Strategic Role
Interdependence
Types of Markets
Approaches to Marketing

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2
Q

Influences of Marketing:
FEC

A

Factors Influencing Customer Choice
Ethical
Consumer Laws

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3
Q

Factors Affecting Costumer Choice:
PEGS

A

Psychological
Economic
Government
Sociocultural

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4
Q

Ethical:
TAGDFS

A

Truth
Accuracy in Advertising
Good Taste in Advertising
Damage Health
Fair Competition
Sugging

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5
Q

Consumer Laws:
WIPD

A

Warranties
Implied Conditions
Price Discrimination
Deceptive and Misleading Advertising

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6
Q

Marketing Processes:
SLROTS(imc)

A

SWOT analysis
product Life cycle
market Research
marketing Objectives
Target Markets
market Strategies
implementation, monitoring and controlling

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7
Q

Marketing Strategies:
7PS + EG

A

Product
Price
Promotion
Place
People
Processes
Physical Evidence
E-Marketing
Global Marketing

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8
Q

Global Marketing:
BPCCS

A

g.Branding
g.Pricing
Customation
Competitive Positioning
Standardisation

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Business Studies RIP Sheet Revision (5 decks)

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