MARKETING RESOURCES + SWOT ANALYSIS Flashcards
1
Q
WHAT RESOURCES ARE NEEDED TO MAKE A PRODUCT
A
~Marketing budget
~Marketing department
~Knowledge of the market
~Set of objectives
2
Q
SWOT ANALYSIS DEFINITION
A
Involves looking at the strengths, weaknesses, opportunities and threats for a business
3
Q
S.W.O.T
A
Strengths
Weaknesses
Opportunities
Threats
4
Q
SWOT INTERNAL FACTORS
A
Strengths and weaknesses
5
Q
SWOT EXTERNAL FACTORS
A
Opportunities and threats
