MARKETING OBJECTIVES

Question 1

MARKETING OBJECTIVES DEFINITION

Answer 1

They set out what a business wants to achieve from its marketing activities. They need to be consistent with overall aims and objectives of a business

Question 2

EXAMPLES OF MARKETING OBJECTIVES

Answer 2

~Increase market share of existing products by 25%
~Launch 25 new products into the domestic market
~Increases sales from 30-40 yr olds by 10%
~Increase brand awareness in the south east of England