MARKETING: PLACE AND PROMOTION

Question 0

Channels of distribution include?

Answer 0

marketing intermediaries, such as wholesalers, agents, brokers, and retailers.

Question 1

Marketing intermediaries are?

Answer 1

organizations that help companies get their products or services from producers to consumers or businesses.

Question 2

Agents or brokers are?

Answer 2

marketing intermediaries who bring buyers and sellers together and assist in negotiating terms of exchange.

Question 3

A wholesaler is?

Answer 3

a marketing intermediary that sells to retailers, manufacturers, and institutions, such as hospitals.

Question 4

A retailer is?

Answer 4

an organization that sells directly to consumers.

Question 5

Fullservice wholesalers perform?

Answer 5

all the distribution functions.

Question 6

Limited-function wholesalers specialize in?

Answer 6

selected functions.

Question 7

Rack jobbers provide?

Answer 7

shelves full of merchandise to retailers on consignment.
That is, they keep title to their goods until they’re sold and share the profits with retailers.
Health and beauty aids are an example of rack jobber merchandise lines.

Question 8

Cash-and-carry wholesalers mainly serve?

Answer 8

small retails shops.
The term “cash-and-carry” refers to a time when retailers went to the wholesaler, purchased goods, and transported them to their store.

Question 9

Drop shippers solicit orders from?

Answer 9

retailers or other wholesalers and have them shipped directly from the producer to the purchaser.

Question 10

Agents may represent?

Answer 10

talent (athletes, actors, or entertainers).

Question 11

Sales agents may represent?

Answer 11

one or more manufacturing firms or one or more service firms. Agents maintain long-term working relationships with their clients and are compensated by fees, expense allowances, and commissions.

Question 12

Brokers are also compensated by?

Answer 12

commissions, negotiate contracts between buyers and sellers on a contingent basis. That is, their services are required only to close a deal. In the context of merchandise marketing, brokers often help negotiate commodity deals— like contracts with buyers for seasonal goods like fruits and vegetables.

Question 13

The most important marketing intermediaries are?

Answer 13

retailers

Question 14

Logistics is?

Answer 14

the art and science of planning, implementing, coordinating, and controlling the flow of materials, goods, and related information from points of origin to points of consumption.

Question 15

Modes and methods of transportation are?

Answer 15

a vital aspect of logistics

Question 16

Supply chain management is?

Answer 16

the process of moving goods and materials from one place to another

Question 17

There are five major ways in which retailers compete for the consumer’s dollar:

Answer 17

price, service, location, selection, and entertainment

Question 18

There are three categories of retail distribution?

Answer 18

1. Intensive distributionplaces products in as many outlets as possible. Mars candies and Coca-Cola are examples.
2. Selective distributionplaces products in generally upscale outlets to assure quality and service. Godiva chocolates and designer clothing are examples.
3. In exclusive distribution,only one outlet serves a given geographic area. Exclusive selling rights are granted to the selected retailer. While this strategy is mainly characteristic of upscale products, it may also apply to midrange chain-store pricing. Martha Stewart everyday ware, for example, is offered exclusively through Kmart.

Question 19

Data refers to?

Answer 19

to unorganized facts or figures.

Question 20

Data processing is?

Answer 20

computer-based information processing.

Question 21

Information technology (IT)refers to?

Answer 21

the many ways in which electronically encoded information can be processed and transmitted.

Computers, computer networks, and the global interfaces of digitally processed information via the World Wide Web, the Internet, and cell phone technology that enable instant messaging (IM) of words and images are all aspects of information technology.

Question 22

E-businessrefers to?

Answer 22

accessing, posting, sharing, and exchanging any kind of business information.

Question 23

What is(LAN)?

Answer 23

local area network

Question 24

E-commerce is?

Answer 24

a subset of e-business. It’s represented by the great swarm of interactive Internet sites that allow individuals to buy products or services online.

Question 25

Criteria forusefulness include?

Answer 25

quality, completeness, timeliness, and relevance.

Question 26

a data warehouse stores?

Answer 26

specific categories of data over some designated period of time, such as records of different types of sales in retail outlets.

Question 27

Data mining looks for?

Answer 27

hidden patterns in the data of a warehouse—often through the use of keywords.

Question 28

In Internet retailing, data mining is called?

Answer 28

shopping cart analysis

Question 29

an intranet uses?

Answer 29

Internet technology within a company (or government agency).