Marketing Objectives and Statagies

Question 1

what 5 features make a good objectiev?

Answer 1

• specific
• measurable
• achievable
• realistic
• time specific

Question 2

explain: profit maximisition

Answer 2

to gather the finances needed to purchase capital, invest in growth or expand

Question 3

explain: survival

Answer 3

to have enough finance for month-to-month expenses

Question 4

explain: sales maximisation

Answer 4

increase your sales volume as much as possible to make more profit

Question 5

explain: market share

Answer 5

growing their market share to be able to promote to more customers, make more sales and more profit

Question 6

explain: cost efficiency

Answer 6

to make costs as small as possible to give yourself a larger profit margin

Question 7

explain: employee welfare

Answer 7

treat your workforce as well as possible to keep motivation levels high so that more get done in the same amount of time resulting in more profit

Question 8

explain: customer satisfaction

Answer 8

keep as many customers as possible happy to ensure their loyalty

Question 9

explain: social objectives

Answer 9

using profit to support social causes ie. charities