Distribution

Question 1

what is a distribution channel?

Answer 1

the way a product moves through the stages of production to the final consuption

Question 2

what are the four main types of intermediary in distribution channels?

Answer 2

• retailer
• wholesaler
• distributor
• agent

Question 3

what is a retailer?

Answer 3

the final step of the distribution channel that deals directly with the customer

Question 4

what is a wholesaler?

Answer 4

they buy in bulk from producers and sell in small quantities to retailers

Question 5

what is a distributor?

Answer 5

sell products on from the producer to the customer

Question 6

what are agents?

Answer 6

they area special type of distributor that so not hold any stock

Question 7

what is a direct distribution channel?

Answer 7

a channel where the producer and the consumer deal directly with each other

Question 8

what is an indirect distribution channel?

Answer 8

a distribution channel that involves the use of intermediaries between the producer and consumer

Question 9

what is multi-channel distribution?

Answer 9

when a business uses more than one type of distribution channel