Branding and Promotion Flashcards
what is a brand?
a product that is easily distinguished from other products so that it can be easily marketed
what is a product brand?
brands associated with specific products (fast moving consumer goods (FMCG))
what is a service brand?
brands that add perceived value to services
what is a family brand?
brands that own more than one product making them easier to market
what is a corporate brand?
refers to the promoting a brand does rather than the products they sell
what is an own label brand?
brands that assign their brand name to a range of goods and services
what is a global brand?
a brand that opp orates worldwide often “household name brands”
what is a brand extension?
when a business uses a brand name on a product that has the same characteristics as the previous one
what is brand stretching?
where a brand name is used on a diverse range of products
what is personal selling?
face to face selling where meeting the customer is required to make a sale
what is sales promotion?
a tactic designed to stimulate people to buy a product
what is public relations?
PR activities are those that create good will towards a business
what is direct marketing?
promotion material that i sent directly to customers
what is viral marketing?
the use of social media and a publicity stunt to increase awareness for a brand or product
