Marketing Objective Flashcards
1
Q
What determines marketing objectives?
External factors
A
Customer behaviour Competitor behaviour The economy Technology Government Changes in the law Supplies
2
Q
What determines marketing objectives?
Internal factors
A
Market research findings
Forecasted sales
Forecasted profit
Availability of finance
3
Q
Example of marketing objectives?
A
To increase sales To create brand loyalty To develop product range To survive in the market To change market position To increase market share
