Customer Vs Product Flashcards
1
Q
What makes a customer product orientated?
A
The firm concentrates on producing products because it has the know how e.g Dyson
2
Q
In order to assess the demand for a product in the market a business must consider
A
- The size of the market
- Market Niches
- Potential market growth
- Existing market segments
3
Q
Calculate market share
A
Value of product sales divided by value of market sales x 100
4
Q
What makes a company customer orientated?
A
When a firm constantly reviews and analyses consumer wants, and makes changes accordingly e.g Tesco
