Marketing Mix: Promotion Flashcards
What are two promotional objectives a business may have?
Increase sales, increase profit, increase awareness of a product / service.
What two things is promotion designed to do?
Inform consumers of a product/service to persuade them.
Define advertising
Advertising is non-personal communication from a business to the public.
What media is used for niche markets?
Specialist media.
What two stages of the product lifestyle rely heavily on promotion?
Introduction and maturity (to remind customers).
Why is branding a key aspect of product image?
Customers pay a premium price for a brand, package distinguishes brands, if brands use a range then it will encourage customers to buy other products in the range.
Give three examples of sales promotion.
BOGOF, competitions, sponsorships, free gifts.
What is meant by the term PR?
PR gets businesses good publicity in the media, they handle press releases, answer questions, deal with launches and release information etc.
