Marketing mix - product Flashcards
1
Q
THE MARKETING MIX - PRODUCT
A
The term “product” refers to tangible, physical products as well as intangible services.
2
Q
PRODUCT DEVELOPMENT
A
- Most companies use market research to help develop new products, taking consumer reaction into account
- Research is a major part as companies don’t want to risk the high costs involved without some assurance that they will be successful
3
Q
DECISIONS TO BE MADE
A
PACKAGING
- Package Weights
- Package Colours
- Legal Requirements
- Labelling Requirements
- Language requirements
INGREDIENTS
STYLE
