International Marketing Mix - Promotion

Question 1

PROMOTION

Answer 1

Is needed to convince the customer to buy the product.
It lets consumers know the product/service:
is available
it’s features
how it can be useful

Question 2

METHODS OF PROMOTION

Answer 2

• Advertising
• Premiums (free goods offered with purchase)
• Coupons
• Contests
• Personal Selling (direct contact/talking with a salesperson)
• Social media

Question 3

ADVERTISING AND PROMOTION

Answer 3

1. Use Existing Ads
   Saves money, but markets must be similar.
2. Translate Ads
   Replicating an ad campaign in another language is difficult.
3. Create New Ads
   Expensive, but the Internet has made customizing promotions much easier.

Question 4

ADVANTAGES OF SUCCESSFUL ADVERTISING

Answer 4

• Increasing of sales
• Brand building
• Awareness
• Persuasion of buyers
• To inform changes
• To compete with competitors