Marketing/Merch. Flashcards

1
Q
the only non declinable fee on the GPL is 
casket handling fee
basic service fee
general facilities fee
embalming fee
A

basic service fee

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2
Q
which of the following disclosures are required on the GPL by FTC funeral rule:
reference to state laws
casket handling fee
general facilities fee
right of selection
A

right of selection

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3
Q

if a consumer does not want to accept or look at the GPL:
you must inform them that they are required to accept a copy
consumer must sign a waiver
consumer must sign an affidavit of refusal
you do not have to do anything

A

don’t have to do anything

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4
Q
the indirect method of approach for casket selection requires
the fd's permission
adequate pre counseling
proper lighting
no written information
A

adequate counseling

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5
Q
how many caskets should be shown in a casket selection room
5-10
8-12
12-30
20-40
A

12-30

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6
Q
in ordering inventory, the fh manager knows that the quantity to be purchased which minimizes totals costs is
inventory turnover
cash discount
quantity discount
economic order quantity
A

economic order quantity

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7
Q

how can a fd develop an effective public relations campaign
donate a large sum of money to a national charity
develop public presentations on value of funeral
become active in politics and run for political office
offer free business advice to community

A

develop public presentations on value of funeral

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8
Q
process of planning and executing the development, pricing, promotions, and distribution of an organizations goods/services:
managing
marketing
directing
actuating
A

marketing

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9
Q

if a fh provides direct cremation, the amended funeral rule requires you to:
offer alternative containers or wood boxes
offer cremation containers at no charge
supply a rental casket for service
offer only one package price for cremation

A

offer alternative containers/wood boxes

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10
Q
if a supplier offers a reduction of the price given for payment of an account within the time limits established by the sales contract this is known as:
rebate
consignment
cash discount
quantity discount
A

cash discount

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11
Q
the advantage of declining price structure:
it is easy to use for the business
it provides quality for the consumer
makes a lower cost product available
cvi improves with higher priced caskets
A

cvi improves with higher priced caskets

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12
Q
the dimensions of a particular steel casket are 6'6" long and 23" wide. a casket invoiced as 6'6" XX would be how many inches wide?
23
27
29
31
A

27

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13
Q
which of the following is classified as a hardwood
cedar
redwood
pine
oak
A

oak

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14
Q
burial vault which is closed by lowering the dome over the base describes an:
top seal
triple seal
double seal
air seal
A

air seal

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15
Q
example of a non ferrous metal:
bronze
steel
stainless steel
iron
A

bronze

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16
Q
option to a traditional casket display room would be:
vertical computer program
horizontal computer program
pre packaged computer program
data processing computer program
A

vertical computer program

17
Q
in order to evaluate product needs, the fh manager may analyze the number of times sales in a given price bracket occur over a fixed period of time this is called:
itemization
sales frequency
analysis chart
unit pricing
A

sales frequency

18
Q
purchasing, pricing, display and sale of the product is:
re sale
selling only
merchandising
ivnetorying
A

merchandising

19
Q
when collecting market data the statistical study of human populations with respect to their size and density, distribution, composition, and income is known as:
census
economics
demographics
advertising
A

demographics

20
Q
method of price quotation which one price includes both service and casket is
package pricing
unit pricing
bi unit pricing
functional pricing
A

unit pricing

21
Q

according to FTC funeral rule FDs may
offer traditional funeral package at a discount
discount the basic service fee for those who purchase caskets
offer package pricing but cannot discount the package price
not offer package pricing must only itemize goods

A

offer traditional funeral package at a discount

22
Q
market research would include market data of the wealth produced in or near a community that provides employment and income to the local pop. is called:
advertising
merchandising
demographic
economic base
A

economic base

23
Q
the best lighting for selection room
direct incandescent
indirect incandescent
direct fluorescent
indirect fluorescent
A

indirect incandescent

24
Q
if a preneed sale takes place outside of the funeral establishment the consumer may cancel the contract withing 
3 days
5
15
30
A

3

25
Q
most experts recommend that a funeral home spend what percentage of its yearly gross income on advertising
1-2%
2-5%
6-9%
10-12%
A

2-5%