Marketing/Merch. Flashcards
the only non declinable fee on the GPL is casket handling fee basic service fee general facilities fee embalming fee
basic service fee
which of the following disclosures are required on the GPL by FTC funeral rule: reference to state laws casket handling fee general facilities fee right of selection
right of selection
if a consumer does not want to accept or look at the GPL:
you must inform them that they are required to accept a copy
consumer must sign a waiver
consumer must sign an affidavit of refusal
you do not have to do anything
don’t have to do anything
the indirect method of approach for casket selection requires the fd's permission adequate pre counseling proper lighting no written information
adequate counseling
how many caskets should be shown in a casket selection room 5-10 8-12 12-30 20-40
12-30
in ordering inventory, the fh manager knows that the quantity to be purchased which minimizes totals costs is inventory turnover cash discount quantity discount economic order quantity
economic order quantity
how can a fd develop an effective public relations campaign
donate a large sum of money to a national charity
develop public presentations on value of funeral
become active in politics and run for political office
offer free business advice to community
develop public presentations on value of funeral
process of planning and executing the development, pricing, promotions, and distribution of an organizations goods/services: managing marketing directing actuating
marketing
if a fh provides direct cremation, the amended funeral rule requires you to:
offer alternative containers or wood boxes
offer cremation containers at no charge
supply a rental casket for service
offer only one package price for cremation
offer alternative containers/wood boxes
if a supplier offers a reduction of the price given for payment of an account within the time limits established by the sales contract this is known as: rebate consignment cash discount quantity discount
cash discount
the advantage of declining price structure: it is easy to use for the business it provides quality for the consumer makes a lower cost product available cvi improves with higher priced caskets
cvi improves with higher priced caskets
the dimensions of a particular steel casket are 6'6" long and 23" wide. a casket invoiced as 6'6" XX would be how many inches wide? 23 27 29 31
27
which of the following is classified as a hardwood cedar redwood pine oak
oak
burial vault which is closed by lowering the dome over the base describes an: top seal triple seal double seal air seal
air seal
example of a non ferrous metal: bronze steel stainless steel iron
bronze
option to a traditional casket display room would be: vertical computer program horizontal computer program pre packaged computer program data processing computer program
vertical computer program
in order to evaluate product needs, the fh manager may analyze the number of times sales in a given price bracket occur over a fixed period of time this is called: itemization sales frequency analysis chart unit pricing
sales frequency
purchasing, pricing, display and sale of the product is: re sale selling only merchandising ivnetorying
merchandising
when collecting market data the statistical study of human populations with respect to their size and density, distribution, composition, and income is known as: census economics demographics advertising
demographics
method of price quotation which one price includes both service and casket is package pricing unit pricing bi unit pricing functional pricing
unit pricing
according to FTC funeral rule FDs may
offer traditional funeral package at a discount
discount the basic service fee for those who purchase caskets
offer package pricing but cannot discount the package price
not offer package pricing must only itemize goods
offer traditional funeral package at a discount
market research would include market data of the wealth produced in or near a community that provides employment and income to the local pop. is called: advertising merchandising demographic economic base
economic base
the best lighting for selection room direct incandescent indirect incandescent direct fluorescent indirect fluorescent
indirect incandescent
if a preneed sale takes place outside of the funeral establishment the consumer may cancel the contract withing 3 days 5 15 30
3
most experts recommend that a funeral home spend what percentage of its yearly gross income on advertising 1-2% 2-5% 6-9% 10-12%
2-5%