Marketing Management Flashcards
It is a management process through which goods and services move from concept to the consumer.
Marketing
lt includes identitying a product, determining its demand, deciding on a price and selecting distribution channels. It also includes creating and implementing a promotional strategy.
Marketing
They are the principles upon which we build product promotion strategies.
Marketing Principles
Marketing principles developed in 1960s
Product
Price
Place
Promotion
Marketing principles developed in 1980s
Product
Price
Place
Promotion
People
Process
Physical Evidence
4 Marketing Principles
Product
Price
Place
Promotion
It refers to the tangible goods or services that the company sells.
Product
It is where these goods or services are sold.
Place
It is what customers pay for them.
Price
It is how business communicate with customers about them.
Promotion
Promotional Mix
- Advertising
- Selling
- Direct Marketing
- Sales Promotion
- Public Relations
