Marketing-finance Flashcards
1
Q
what is the boston matrix?
A
enables companies to categorise their products dependant on high or low market share and market growth
2
Q
what are the 4 categories of the boston matrix?
A
dogs
question marks
cash cows
stars
3
Q
what do question marks mean in the boston matrix?
A
low market share but high market growth
4
Q
what do dogs mean in the boston matrix?
A
low market share and low market growth
5
Q
what are cash cows in the boston matrix?
A
high market share but low market growth
6
Q
A
