Marketing economy Flashcards
1
Q
Organized by product units
A
old economy
2
Q
Organized by customer segments
A
new economy
3
Q
Focus on profitable transactions
A
old economy
4
Q
Focus on customer lifetime value
A
new economy
5
Q
Look primarily at financial scorecard
A
old economy
6
Q
Look also at marketing scorecard
A
new economy
7
Q
Focus on shareholders
A
old economy
8
Q
Focus on stakeholders
A
new economy
9
Q
Marketing does the marketing
A
old economy
10
Q
Everyone does the marketing
A
new economy
11
Q
Build brands through advertising
A
old economy
12
Q
Build brands through performance
A
new economy
13
Q
Focus on customer acquisition
A
old economy
14
Q
Focus on customer retention
A
new economy
15
Q
No customer satisfaction measurement
A
old economy
16
Q
Measurement customer satisfaction and retention rate
A
new economy
17
Q
Over-promise, under-deliver
A
old economy
18
Q
Under-promise, over-deliver
A
new economy
