Marketing Definitions

Question 1

Marketing

Answer 1

The management process of identifying, anticipating and fulfilling customer needs profitably.

Question 2

Niche Marketing

Answer 2

Targeting the needs of a small group of people with specialised needs

Question 3

Mass Marketing

Answer 3

Targeting the needs of a very large group of potential customers, essentially aiming at the population as a whole.

Question 4

Customer

Answer 4

Organisations/individuals who purchase goods/services.

Question 5

Business to Business Marketing

Answer 5

Serving the needs of business customers

Question 6

Business to Consumer Marketing

Answer 6

Creating and delivering products that meet the needs of consumers.

Question 7

Product Orientated

Answer 7

An approach to marketing where businesses concentrate on the product then how to market it.

Question 8

Market Orientated

Answer 8

An approach to marketing where businesses base products solely on the researched needs.