Marketing Cloud Reports Flashcards
Contacts Count
Total number of contacts in an account, runs weekly
Contact Data Portability
Used to provide a copy of a person’s information in the system
Microsite Tracking
Landing page performance
A/B Test Summary
Contains summary and comparison information about one or more A/B test campaigns for the date range you specify.
Account Send Summary
Email stats for an account
Attribute by Tracking Event
Email stats based on an attribute and a tracking event
Campaign Email Job Tracking Summary
Stats for all emails in a campaign (single job)
Campaign Email Tracking Summary
Stats for all emails in a campaign over any amount of jobs
Carrier Deactivation Summary Report
Changes to mobile subscriptions (carrier ports/deactivation)
Conversion Tracking Statistics
Conversions across all email sends in a given time period
Email Message Frequency
Shows people who received multiple emails from period to period (ie yesterday vs day before)
Email Performance by Attribute
Stats by attribute
Email Performance by Domain
Stats for a particular domain
Email Performance by List
Stats for a particular list
Email Performance for All Domains
Stats for all email recipients grouped by domain
Email Performance Over Time
Stats for all sends in a chosen time period
Email Send
Amount of emails sent from an account
Email Sends by User
List of users that have sent emails and the number of emails they sent
Email Send Performance by Audience Builder Segment
Stats by audience segment
Forwarding Activity Details
Stats on emails forwarded by subscribers
Impression Tracking by Job
Displays the number of times the content area was sent as part of a job. The count could be the number of impressions and the link performance for links found within the impression region.
Impression Tracking for Triggered Send by Period
Displays the performance of an impression region for triggered sends by a time period you choose.
List Demographics
Demographics of subscribers on a list
List Performance Over Time
Stats for a list over time
List Size Over Time
Size of a list over time
Multi-Campaign Tracking Summary
Stats for email performance across multiple campaigns
Recent Email Sends Summary
Stats for most recent sends
Region Performance for Triggered Sends Over Time
Stats for a single section of content over multiple triggered jobs
Region Performance Over Time
Stats for a single section of content over all types of jobs
Response Trend Analysis for Email Send
Displays how an email send has performed over a specified date range.
Send Classification by Email Tracking Report
Compare transactional and commercial sends
Sendable Data Extension Demographics
Subscriber status and domain stats for a data extension
Sendable Data Extension Performance Over Time
Use to measure data extension’s effectiveness
Single Email Performance by Device
Compares opens and clicks on mobile vs desktop
Spam Complaints Over Time
Historical data on spam complaints
Subscriber Engagement
Displays which subscribers are most or least engaged with emails.
Subscriber Most Recent Activity
Displays a list of all subscribers and details their most recent open or click activity.
Subscribers Not Sent To
Subscribers that haven’t received an email in a particular date range
Triggered Sends Tracking
Stats for a single triggered send over a particular date range
Unengaged Subscribers for a List
Displays which subscribers on a specified list are unresponsive after multiple emails sends.
