Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.


See full index

Marketing Cloud Email Specialist > Marketing Cloud Reports > Flashcards

Marketing Cloud Reports Flashcards

1
Q

Contacts Count

A

Total number of contacts in an account, runs weekly

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

Contact Data Portability

A

Used to provide a copy of a person’s information in the system

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

Microsite Tracking

A

Landing page performance

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

A/B Test Summary

A

Contains summary and comparison information about one or more A/B test campaigns for the date range you specify.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

Account Send Summary

A

Email stats for an account

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

Attribute by Tracking Event

A

Email stats based on an attribute and a tracking event

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

Campaign Email Job Tracking Summary

A

Stats for all emails in a campaign (single job)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

Campaign Email Tracking Summary

A

Stats for all emails in a campaign over any amount of jobs

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

Carrier Deactivation Summary Report

A

Changes to mobile subscriptions (carrier ports/deactivation)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

Conversion Tracking Statistics

A

Conversions across all email sends in a given time period

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

Email Message Frequency

A

Shows people who received multiple emails from period to period (ie yesterday vs day before)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

Email Performance by Attribute

A

Stats by attribute

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

Email Performance by Domain

A

Stats for a particular domain

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

Email Performance by List

A

Stats for a particular list

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

Email Performance for All Domains

A

Stats for all email recipients grouped by domain

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

Email Performance Over Time

A

Stats for all sends in a chosen time period

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
17
Q

Email Send

A

Amount of emails sent from an account

18
Q

Email Sends by User

A

List of users that have sent emails and the number of emails they sent

19
Q

Email Send Performance by Audience Builder Segment

A

Stats by audience segment

20
Q

Forwarding Activity Details

A

Stats on emails forwarded by subscribers

21
Q

Impression Tracking by Job

A

Displays the number of times the content area was sent as part of a job. The count could be the number of impressions and the link performance for links found within the impression region.

22
Q

Impression Tracking for Triggered Send by Period

A

Displays the performance of an impression region for triggered sends by a time period you choose.

23
Q

List Demographics

A

Demographics of subscribers on a list

24
Q

List Performance Over Time

A

Stats for a list over time

25
Q

List Size Over Time

A

Size of a list over time

26
Q

Multi-Campaign Tracking Summary

A

Stats for email performance across multiple campaigns

27
Q

Recent Email Sends Summary

A

Stats for most recent sends

28
Q

Region Performance for Triggered Sends Over Time

A

Stats for a single section of content over multiple triggered jobs

29
Q

Region Performance Over Time

A

Stats for a single section of content over all types of jobs

30
Q

Response Trend Analysis for Email Send

A

Displays how an email send has performed over a specified date range.

31
Q

Send Classification by Email Tracking Report

A

Compare transactional and commercial sends

32
Q

Sendable Data Extension Demographics

A

Subscriber status and domain stats for a data extension

33
Q

Sendable Data Extension Performance Over Time

A

Use to measure data extension’s effectiveness

34
Q

Single Email Performance by Device

A

Compares opens and clicks on mobile vs desktop

35
Q

Spam Complaints Over Time

A

Historical data on spam complaints

36
Q

Subscriber Engagement

A

Displays which subscribers are most or least engaged with emails.

37
Q

Subscriber Most Recent Activity

A

Displays a list of all subscribers and details their most recent open or click activity.

38
Q

Subscribers Not Sent To

A

Subscribers that haven’t received an email in a particular date range

39
Q

Triggered Sends Tracking

A

Stats for a single triggered send over a particular date range

40
Q

Unengaged Subscribers for a List

A

Displays which subscribers on a specified list are unresponsive after multiple emails sends.

Marketing Cloud Email Specialist (6 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2024 Bold Learning Solutions. Terms and Conditions