Marketing Cloud Reports

Question 1

Contacts Count

Answer 1

Total number of contacts in an account, runs weekly

Question 2

Contact Data Portability

Answer 2

Used to provide a copy of a person’s information in the system

Question 3

Microsite Tracking

Answer 3

Landing page performance

Question 4

A/B Test Summary

Answer 4

Contains summary and comparison information about one or more A/B test campaigns for the date range you specify.

Question 5

Account Send Summary

Answer 5

Email stats for an account

Question 6

Attribute by Tracking Event

Answer 6

Email stats based on an attribute and a tracking event

Question 7

Campaign Email Job Tracking Summary

Answer 7

Stats for all emails in a campaign (single job)

Question 8

Campaign Email Tracking Summary

Answer 8

Stats for all emails in a campaign over any amount of jobs

Question 9

Carrier Deactivation Summary Report

Answer 9

Changes to mobile subscriptions (carrier ports/deactivation)

Question 10

Conversion Tracking Statistics

Answer 10

Conversions across all email sends in a given time period

Question 11

Email Message Frequency

Answer 11

Shows people who received multiple emails from period to period (ie yesterday vs day before)

Question 12

Email Performance by Attribute

Answer 12

Stats by attribute

Question 13

Email Performance by Domain

Answer 13

Stats for a particular domain

Question 14

Email Performance by List

Answer 14

Stats for a particular list

Question 15

Email Performance for All Domains

Answer 15

Stats for all email recipients grouped by domain

Question 16

Email Performance Over Time

Answer 16

Stats for all sends in a chosen time period

Question 17

Email Send

Answer 17

Amount of emails sent from an account

Question 18

Email Sends by User

Answer 18

List of users that have sent emails and the number of emails they sent

Question 19

Email Send Performance by Audience Builder Segment

Answer 19

Stats by audience segment

Question 20

Forwarding Activity Details

Answer 20

Stats on emails forwarded by subscribers

Question 21

Impression Tracking by Job

Answer 21

Displays the number of times the content area was sent as part of a job. The count could be the number of impressions and the link performance for links found within the impression region.

Question 22

Impression Tracking for Triggered Send by Period

Answer 22

Displays the performance of an impression region for triggered sends by a time period you choose.

Question 23

List Demographics

Answer 23

Demographics of subscribers on a list

Question 24

List Performance Over Time

Answer 24

Stats for a list over time

Question 25

List Size Over Time

Answer 25

Size of a list over time

Question 26

Multi-Campaign Tracking Summary

Answer 26

Stats for email performance across multiple campaigns

Question 27

Recent Email Sends Summary

Answer 27

Stats for most recent sends

Question 28

Region Performance for Triggered Sends Over Time

Answer 28

Stats for a single section of content over multiple triggered jobs

Question 29

Region Performance Over Time

Answer 29

Stats for a single section of content over all types of jobs

Question 30

Response Trend Analysis for Email Send

Answer 30

Displays how an email send has performed over a specified date range.

Question 31

Send Classification by Email Tracking Report

Answer 31

Compare transactional and commercial sends

Question 32

Sendable Data Extension Demographics

Answer 32

Subscriber status and domain stats for a data extension

Question 33

Sendable Data Extension Performance Over Time

Answer 33

Use to measure data extension’s effectiveness

Question 34

Single Email Performance by Device

Answer 34

Compares opens and clicks on mobile vs desktop

Question 35

Spam Complaints Over Time

Answer 35

Historical data on spam complaints

Question 36

Subscriber Engagement

Answer 36

Displays which subscribers are most or least engaged with emails.

Question 37

Subscriber Most Recent Activity

Answer 37

Displays a list of all subscribers and details their most recent open or click activity.

Question 38

Subscribers Not Sent To

Answer 38

Subscribers that haven’t received an email in a particular date range

Question 39

Triggered Sends Tracking

Answer 39

Stats for a single triggered send over a particular date range

Question 40

Unengaged Subscribers for a List

Answer 40

Displays which subscribers on a specified list are unresponsive after multiple emails sends.