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Marketing Cloud Email Specialist > Insights and Analytics > Flashcards

Insights and Analytics Flashcards

1
Q

What feature is used to save reports?

A

Add Shortcut

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1
Q

In what formats can you export email tracking?

A

PDFs and Excel files

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2
Q

What should you sort by to identify unused reports?

A

Last Run Date

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3
Q

What are the chart types in MC reports?

A

Bar/column
Line
Pie
Table

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4
Q

Where can you see the new subscribers gained from an email send?

A

Forward to a Friend Activity section/New subscribers

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5
Q

What is the only report type that shows mobile stats?

A

Single Email Performance by Device

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6
Q

What is the difference between Total and Universal opens?

A

Total opens is the number of individual opens, Universal opens is the number of subscribers that opened the email

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7
Q

What does the Email Studio Tracking tab contain?

A

Inbox Activity
Forward to a Friend
Unengaged Subscribers

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8
Q

What report section allows for tracking across channels?

A

Analytics Builder

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9
Q

What does Analytics Builder have?

A

Standard reports
Chart types

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10
Q

What report type is used to see the accuracy of the opt-out process?

A

Carrier Deactivation Summary Report

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11
Q

What view of an email shows the percentage of clicks on each link?

A

Email Overlay View

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12
Q

What does Link View show?

A

A table of the links in your email with data

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13
Q

What allows for the creation of custom reports?

A

Email Tracking Reports

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14
Q

What section of the Analytics Builder Reports section highlights report shortcuts?

A

Overview

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15
Q

Where can email tracking stats be exported?

A

Tracking Tab

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16
Q

Where are recently run reports?

A

The Activity tab in the Analytics Builder Reports section

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17
Q

What are report dimensions?

A

Qualitative data that represents non-numeric information such as campaign names

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18
Q

What are report measurements?

A

Quantitative data that refers to numerical info such as email clicks

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19
Q

How many days of data can reports show?

A

90 days

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20
Q

How long does historical data remain stored after the activation of a report?

A

2 years

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21
Q

How often is report data refreshed?

A

Every 24 hours

22
Q

How often is data retrieval retried after a failure?

A

Every few hours

23
Q

When is the personal information of a deleted contact removed from Intelligence Reports?

A

90 days

24
Q

Does a filter apply to just the current dashboard or all dashboards?

A

All

25
Q

What do pivot tables do?

A

Dissect data without the manual execution of queries

26
Q

How are reports created?

A

Create New Report button or the Schedule Export feature on a dashboard or pivot table

27
Q

What does Report History show?

A

A record of every instance a report was generated

28
Q

What does the Activity tab show in Analytics Builder?

A

Scheduled reports
History
All reports run on a given day

29
Q

Einstein Engagement Scoring

A

Analyzes engagement with past email campaigns to group subscribers into four personas

30
Q

Einstein Send Time Optimization

A

Finds the optimal time when subscribers are most likely to open email messages

31
Q

Einstein Engagement Frequency

A

Finds the optimal number of messages sent to subscribers based on prior interactions

32
Q

Einstein Messaging Insights

A

Builds an average model of expected email campaign performance and detects anomalies in email metrics

33
Q

Einstein Copy Insights

A

Analyzes the text included in the subject lines of commercial emails to determine factors influencing email engagement

34
Q

Einstein Content Selection

A

Personalizes the content available in email messages at open time

35
Q

Einstein Content Tagging

A

Applies tags to the content uploaded to Content Builder to automate asset organization

36
Q

Einstein Email Recommendations

A

Displays product recommendations inside email campaigns

37
Q

How can Einstein features be used in journeys?

A

Can be added to the canvas as activities

38
Q

Einstein Send Time Optimization for Journey Builder

A

Can be inserted in customer journeys immediately before message activities to optimize the send time of emails included in journeys

39
Q

Einstein Scoring Splits

A

Divides the paths of customer journeys in Journey Builder based on subscriber segments created with Einstein Engagement Scoring

40
Q

Einstein Frequency Splits

A

Divide the paths of customer journeys in Journey Builder based on the Saturation Level of subscribers created with Einstein Engagement Frequency

41
Q

What is the minimum number of days of data that Einstein needs to create recommendations?

A

7 days

42
Q

What does Einstein aid?

A

Segmentation
Content Creation
Configuration

43
Q

How can Einstein make recommendations before seven days of data is generated?

A

Global Data from other Marketing Cloud customers

44
Q

Where is Einstein activated and when does it start gathering data?

A

Setup, upon activation

45
Q

What are the Einstein Engagement Scoring personas?

A

Loyalists
Window Shoppers
Selective Subscribers
Winback/Dormant

46
Q

What is the Window Shoppers persona?

A

Often open but do not click on links

47
Q

What is the Selective Subscribers persona?

A

Rarely open but have high click engagement

48
Q

What can be used to split paths in journeys?

A

Opens
Clicks
Unsubscribes
Web Conversions Likelihood
Engagement Scoring Personas

49
Q

How far back does Einstein Engagement Frequency analyze the data for commercial sends?

A

28 days

50
Q

What are the Engagement Frequency Saturation Levels?

A

Saturated
On Target
Almost Saturated
Undersaturated

51
Q

How many days of performance data is used to generate an engagement model by Einstein Messaging Insights?

A

90 days

52
Q

What Einstein feature alerts users whenever mass sends or Journey Builder emails perform better or worse than expected?

A

Messaging Insights

53
Q

What does Einstein Content Selection require?

A

An Asset Catalog File with image URLs

Marketing Cloud Email Specialist (6 decks)

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