Insights and Analytics

Question 1

What feature is used to save reports?

Answer 1

Add Shortcut

Question 1

In what formats can you export email tracking?

Answer 1

PDFs and Excel files

Question 2

What should you sort by to identify unused reports?

Answer 2

Last Run Date

Question 3

What are the chart types in MC reports?

Answer 3

Bar/column
Line
Pie
Table

Question 4

Where can you see the new subscribers gained from an email send?

Answer 4

Forward to a Friend Activity section/New subscribers

Question 5

What is the only report type that shows mobile stats?

Answer 5

Single Email Performance by Device

Question 6

What is the difference between Total and Universal opens?

Answer 6

Total opens is the number of individual opens, Universal opens is the number of subscribers that opened the email

Question 7

What does the Email Studio Tracking tab contain?

Answer 7

Inbox Activity
Forward to a Friend
Unengaged Subscribers

Question 8

What report section allows for tracking across channels?

Answer 8

Analytics Builder

Question 9

What does Analytics Builder have?

Answer 9

Standard reports
Chart types

Question 10

What report type is used to see the accuracy of the opt-out process?

Answer 10

Carrier Deactivation Summary Report

Question 11

What view of an email shows the percentage of clicks on each link?

Answer 11

Email Overlay View

Question 12

What does Link View show?

Answer 12

A table of the links in your email with data

Question 13

What allows for the creation of custom reports?

Answer 13

Email Tracking Reports

Question 14

What section of the Analytics Builder Reports section highlights report shortcuts?

Answer 14

Overview

Question 15

Where can email tracking stats be exported?

Answer 15

Tracking Tab

Question 16

Where are recently run reports?

Answer 16

The Activity tab in the Analytics Builder Reports section

Question 17

What are report dimensions?

Answer 17

Qualitative data that represents non-numeric information such as campaign names

Question 18

What are report measurements?

Answer 18

Quantitative data that refers to numerical info such as email clicks

Question 19

How many days of data can reports show?

Answer 19

90 days

Question 20

How long does historical data remain stored after the activation of a report?

Answer 20

2 years

Question 21

How often is report data refreshed?

Answer 21

Every 24 hours

Question 22

How often is data retrieval retried after a failure?

Answer 22

Every few hours

Question 23

When is the personal information of a deleted contact removed from Intelligence Reports?

Answer 23

90 days

Question 24

Does a filter apply to just the current dashboard or all dashboards?

Answer 24

All

Question 25

What do pivot tables do?

Answer 25

Dissect data without the manual execution of queries

Question 26

How are reports created?

Answer 26

Create New Report button or the Schedule Export feature on a dashboard or pivot table

Question 27

What does Report History show?

Answer 27

A record of every instance a report was generated

Question 28

What does the Activity tab show in Analytics Builder?

Answer 28

Scheduled reports History All reports run on a given day

Question 29

Einstein Engagement Scoring

Answer 29

Analyzes engagement with past email campaigns to group subscribers into four personas

Question 30

Einstein Send Time Optimization

Answer 30

Finds the optimal time when subscribers are most likely to open email messages

Question 31

Einstein Engagement Frequency

Answer 31

Finds the optimal number of messages sent to subscribers based on prior interactions

Question 32

Einstein Messaging Insights

Answer 32

Builds an average model of expected email campaign performance and detects anomalies in email metrics

Question 33

Einstein Copy Insights

Answer 33

Analyzes the text included in the subject lines of commercial emails to determine factors influencing email engagement

Question 34

Einstein Content Selection

Answer 34

Personalizes the content available in email messages at open time

Question 35

Einstein Content Tagging

Answer 35

Applies tags to the content uploaded to Content Builder to automate asset organization

Question 36

Einstein Email Recommendations

Answer 36

Displays product recommendations inside email campaigns

Question 37

How can Einstein features be used in journeys?

Answer 37

Can be added to the canvas as activities

Question 38

Einstein Send Time Optimization for Journey Builder

Answer 38

Can be inserted in customer journeys immediately before message activities to optimize the send time of emails included in journeys

Question 39

Einstein Scoring Splits

Answer 39

Divides the paths of customer journeys in Journey Builder based on subscriber segments created with Einstein Engagement Scoring

Question 40

Einstein Frequency Splits

Answer 40

Divide the paths of customer journeys in Journey Builder based on the Saturation Level of subscribers created with Einstein Engagement Frequency

Question 41

What is the minimum number of days of data that Einstein needs to create recommendations?

Answer 41

7 days

Question 42

What does Einstein aid?

Answer 42

Segmentation Content Creation Configuration

Question 43

How can Einstein make recommendations before seven days of data is generated?

Answer 43

Global Data from other Marketing Cloud customers

Question 44

Where is Einstein activated and when does it start gathering data?

Answer 44

Setup, upon activation

Question 45

What are the Einstein Engagement Scoring personas?

Answer 45

Loyalists Window Shoppers Selective Subscribers Winback/Dormant

Question 46

What is the Window Shoppers persona?

Answer 46

Often open but do not click on links

Question 47

What is the Selective Subscribers persona?

Answer 47

Rarely open but have high click engagement

Question 48

What can be used to split paths in journeys?

Answer 48

Opens Clicks Unsubscribes Web Conversions Likelihood Engagement Scoring Personas

Question 49

How far back does Einstein Engagement Frequency analyze the data for commercial sends?

Answer 49

28 days

Question 50

What are the Engagement Frequency Saturation Levels?

Answer 50

Saturated On Target Almost Saturated Undersaturated

Question 51

How many days of performance data is used to generate an engagement model by Einstein Messaging Insights?

Answer 51

90 days

Question 52

What Einstein feature alerts users whenever mass sends or Journey Builder emails perform better or worse than expected?

Answer 52

Messaging Insights

Question 53

What does Einstein Content Selection require?

Answer 53

An Asset Catalog File with image URLs