Insights and Analytics Flashcards
What feature is used to save reports?
Add Shortcut
In what formats can you export email tracking?
PDFs and Excel files
What should you sort by to identify unused reports?
Last Run Date
What are the chart types in MC reports?
Bar/column
Line
Pie
Table
Where can you see the new subscribers gained from an email send?
Forward to a Friend Activity section/New subscribers
What is the only report type that shows mobile stats?
Single Email Performance by Device
What is the difference between Total and Universal opens?
Total opens is the number of individual opens, Universal opens is the number of subscribers that opened the email
What does the Email Studio Tracking tab contain?
Inbox Activity
Forward to a Friend
Unengaged Subscribers
What report section allows for tracking across channels?
Analytics Builder
What does Analytics Builder have?
Standard reports
Chart types
What report type is used to see the accuracy of the opt-out process?
Carrier Deactivation Summary Report
What view of an email shows the percentage of clicks on each link?
Email Overlay View
What does Link View show?
A table of the links in your email with data
What allows for the creation of custom reports?
Email Tracking Reports
What section of the Analytics Builder Reports section highlights report shortcuts?
Overview
Where can email tracking stats be exported?
Tracking Tab
Where are recently run reports?
The Activity tab in the Analytics Builder Reports section
What are report dimensions?
Qualitative data that represents non-numeric information such as campaign names
What are report measurements?
Quantitative data that refers to numerical info such as email clicks
How many days of data can reports show?
90 days
How long does historical data remain stored after the activation of a report?
2 years
How often is report data refreshed?
Every 24 hours
How often is data retrieval retried after a failure?
Every few hours
When is the personal information of a deleted contact removed from Intelligence Reports?
90 days
Does a filter apply to just the current dashboard or all dashboards?
All
What do pivot tables do?
Dissect data without the manual execution of queries
How are reports created?
Create New Report button or the Schedule Export feature on a dashboard or pivot table
What does Report History show?
A record of every instance a report was generated
What does the Activity tab show in Analytics Builder?
Scheduled reports
History
All reports run on a given day
Einstein Engagement Scoring
Analyzes engagement with past email campaigns to group subscribers into four personas
Einstein Send Time Optimization
Finds the optimal time when subscribers are most likely to open email messages
Einstein Engagement Frequency
Finds the optimal number of messages sent to subscribers based on prior interactions
Einstein Messaging Insights
Builds an average model of expected email campaign performance and detects anomalies in email metrics
Einstein Copy Insights
Analyzes the text included in the subject lines of commercial emails to determine factors influencing email engagement
Einstein Content Selection
Personalizes the content available in email messages at open time
Einstein Content Tagging
Applies tags to the content uploaded to Content Builder to automate asset organization
Einstein Email Recommendations
Displays product recommendations inside email campaigns
How can Einstein features be used in journeys?
Can be added to the canvas as activities
Einstein Send Time Optimization for Journey Builder
Can be inserted in customer journeys immediately before message activities to optimize the send time of emails included in journeys
Einstein Scoring Splits
Divides the paths of customer journeys in Journey Builder based on subscriber segments created with Einstein Engagement Scoring
Einstein Frequency Splits
Divide the paths of customer journeys in Journey Builder based on the Saturation Level of subscribers created with Einstein Engagement Frequency
What is the minimum number of days of data that Einstein needs to create recommendations?
7 days
What does Einstein aid?
Segmentation
Content Creation
Configuration
How can Einstein make recommendations before seven days of data is generated?
Global Data from other Marketing Cloud customers
Where is Einstein activated and when does it start gathering data?
Setup, upon activation
What are the Einstein Engagement Scoring personas?
Loyalists
Window Shoppers
Selective Subscribers
Winback/Dormant
What is the Window Shoppers persona?
Often open but do not click on links
What is the Selective Subscribers persona?
Rarely open but have high click engagement
What can be used to split paths in journeys?
Opens
Clicks
Unsubscribes
Web Conversions Likelihood
Engagement Scoring Personas
How far back does Einstein Engagement Frequency analyze the data for commercial sends?
28 days
What are the Engagement Frequency Saturation Levels?
Saturated
On Target
Almost Saturated
Undersaturated
How many days of performance data is used to generate an engagement model by Einstein Messaging Insights?
90 days
What Einstein feature alerts users whenever mass sends or Journey Builder emails perform better or worse than expected?
Messaging Insights
What does Einstein Content Selection require?
An Asset Catalog File with image URLs
