Content Creation and Delivery Flashcards
What are test send thresholds?
Provide a notification when a test exceeds a threshold
Can a send flow send to multiple data extensions?
Yes
Can you unshare content owned by a business unit in a folder?
No
How should things generally be organized in MC?
Folders
What is the Content Detective?
Looks at the text in an email to determine the likeliness of it being marked as spam
What subscribers cannot receive tests?
Unsubscribed, Bounced, Held
How do you avoid sending an email to duplicate subscribers?
Deduplicate Subscribers checkbox at send
How do you mark an email as transactional or commercial?
CAN-SPAM Classification
How do you prevent emails with a certain word in a subject line from being sent live?
Subject Line Validation
What if I need to use multiple private domains?
Can be added to org
How are email messages created?
HTML Code
From existing email
From template
What is Subscriber Preview?
An email testing method that renders the email as a selected subscriber would see it.
How can email templates be created?
Pasted HTML or existing Marketing Cloud templates
Who can test sends be sent to?
Testable data extensions and up to five email addresses
What validates the syntax of Personalization Strings, AMPscript, and Dynamic Content?
Subscriber Preview and Attributes tool
What ensures that test sends don’t go out to too many people?
Warning and Maximum test send thresholds
What test send threshold can be overridden/ignored?
Warning test send thresholds
Where are test send thresholds configured?
Setup
What is required for dynamic content blocks?
Rule definitions based on data extension attributes
What do Enhanced Dynamic Content blocks require?
A file containing text and image URLs
What are the content sharing methods?
View and Send
Edit Locally
Edit Globally
What are the allowed content file types?
Documents
Images
Audio
Video
Archive
Code
What are the basic content blocks?
Button
Code Snippet
Free Form
HTML
Image Block
Text
What are the advanced content blocks?
A/B Test
Dynamic Content
Enhanced Dynamic Content
External Content
Referenced Content
What are the interactive and social media content blocks?
Email Form
Image Carousel
Social Follow
Social Share
Can emails be reusable templates?
No
What are the email personalization methods?
Personalization Strings
Dynamic Content
AMPscript
Where can personalization strings be added?
Subject Line
Preheader
Message Body
What is required before setting up dynamic content rules?
Uploading content to Content Builder
What is a Sender Profile?
The information that appears in the email’s From section
What is a Delivery Profile?
IP address and header/footer used in an email send
What are exclusion and suppression lists used for?
Exclusion lists are for subscribers that shouldn’t receive that particular email and suppression lists are for subscribers that shouldn’t receive any emails (such as competitors)
What are publication lists?
Subscription lists
What does Send Logging do?
Enables the email’s data to be retained in the Send Log
What controls the speed of email sends?
Send Throttling
What is the delivery window?
A set range of hours between which emails are sent
What limits the amount of emails sent in an hour?
Hourly Threshold
Where is send throttling enabled?
Settings of the email
What do tags do?
Make content easily searchable and sortable
What does folder structure do?
Segmentation
How are business units modeled?
Hierarchical form following the geographical, product, or service lines of a company
What do naming conventions do?
Make content easy to find
What can be blocked from editing?
Email templates and messages
Where do you set the maximum number and types of content blocks that can be added to a content area?
Properties tab
