Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.


See full index

Marketing Cloud Email Specialist > Content Creation and Delivery > Flashcards

Content Creation and Delivery Flashcards

1
Q

What are test send thresholds?

A

Provide a notification when a test exceeds a threshold

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

Can a send flow send to multiple data extensions?

A

Yes

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

Can you unshare content owned by a business unit in a folder?

A

No

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

How should things generally be organized in MC?

A

Folders

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

What is the Content Detective?

A

Looks at the text in an email to determine the likeliness of it being marked as spam

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

What subscribers cannot receive tests?

A

Unsubscribed, Bounced, Held

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

How do you avoid sending an email to duplicate subscribers?

A

Deduplicate Subscribers checkbox at send

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

How do you mark an email as transactional or commercial?

A

CAN-SPAM Classification

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

How do you prevent emails with a certain word in a subject line from being sent live?

A

Subject Line Validation

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

What if I need to use multiple private domains?

A

Can be added to org

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

How are email messages created?

A

HTML Code
From existing email
From template

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

What is Subscriber Preview?

A

An email testing method that renders the email as a selected subscriber would see it.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

How can email templates be created?

A

Pasted HTML or existing Marketing Cloud templates

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

Who can test sends be sent to?

A

Testable data extensions and up to five email addresses

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

What validates the syntax of Personalization Strings, AMPscript, and Dynamic Content?

A

Subscriber Preview and Attributes tool

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

What ensures that test sends don’t go out to too many people?

A

Warning and Maximum test send thresholds

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
17
Q

What test send threshold can be overridden/ignored?

A

Warning test send thresholds

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
18
Q

Where are test send thresholds configured?

A

Setup

19
Q

What is required for dynamic content blocks?

A

Rule definitions based on data extension attributes

20
Q

What do Enhanced Dynamic Content blocks require?

A

A file containing text and image URLs

21
Q

What are the content sharing methods?

A

View and Send
Edit Locally
Edit Globally

22
Q

What are the allowed content file types?

A

Documents
Images
Audio
Video
Archive
Code

23
Q

What are the basic content blocks?

A

Button
Code Snippet
Free Form
HTML
Image Block
Text

24
Q

What are the advanced content blocks?

A

A/B Test
Dynamic Content
Enhanced Dynamic Content
External Content
Referenced Content

25
Q

What are the interactive and social media content blocks?

A

Email Form
Image Carousel
Social Follow
Social Share

26
Q

Can emails be reusable templates?

A

No

27
Q

What are the email personalization methods?

A

Personalization Strings
Dynamic Content
AMPscript

28
Q

Where can personalization strings be added?

A

Subject Line
Preheader
Message Body

29
Q

What is required before setting up dynamic content rules?

A

Uploading content to Content Builder

30
Q

What is a Sender Profile?

A

The information that appears in the email’s From section

31
Q

What is a Delivery Profile?

A

IP address and header/footer used in an email send

32
Q

What are exclusion and suppression lists used for?

A

Exclusion lists are for subscribers that shouldn’t receive that particular email and suppression lists are for subscribers that shouldn’t receive any emails (such as competitors)

33
Q

What are publication lists?

A

Subscription lists

34
Q

What does Send Logging do?

A

Enables the email’s data to be retained in the Send Log

35
Q

What controls the speed of email sends?

A

Send Throttling

36
Q

What is the delivery window?

A

A set range of hours between which emails are sent

37
Q

What limits the amount of emails sent in an hour?

A

Hourly Threshold

38
Q

Where is send throttling enabled?

A

Settings of the email

39
Q

What do tags do?

A

Make content easily searchable and sortable

40
Q

What does folder structure do?

A

Segmentation

41
Q

How are business units modeled?

A

Hierarchical form following the geographical, product, or service lines of a company

42
Q

What do naming conventions do?

A

Make content easy to find

43
Q

What can be blocked from editing?

A

Email templates and messages

44
Q

Where do you set the maximum number and types of content blocks that can be added to a content area?

A

Properties tab

Marketing Cloud Email Specialist (6 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2024 Bold Learning Solutions. Terms and Conditions