Marketing CH 5 Flashcards
1
Q
What is the Life stage?
A
Result life changing events
Marriage, children, income…
2
Q
Brand “Personality” type
A
Sincerity Excitement Competence Sophistication Ruggedness
3
Q
Know major psychological forces affected consumer behavior
A
Motivation = seek satisfaction
Perception = meaningful
Learning = changes
Beliefs and Attitude = feelings
4
Q
What is Black Box?
A
Difficult to “see” inside customer’s head
5
Q
What Maslow’s Hierarchy is
A
Self, esteem, social, safety, physiological
6
Q
What is Selective Attention?
A
Screen out info
7
Q
What is Selective Distortion?
A
Interpret info to support what they believe
8
Q
What is Selective Retention?
A
remember good points about brand they know
