Marketing CH 2 Flashcards
1
Q
All Strategic Planning steps?
A
Define mission → Setting Goals → Designing Portfolio → Planning Strategies
2
Q
What is Mission Statement?
A
Organization’s purpose, what it wants to accomplish
3
Q
What is BCG Matrix?
A
Method to evaluate
4
Q
BCG Matrix 4 different types of products?
A
Star Question Mark
Cash cow Dog
5
Q
4 Strategies in Product/Market ?
A
Marketing Penetration Product Development
Marketing Development Diversification
6
Q
Know what 4 P’s are?
A
Product, Price, Promotion, Place
7
Q
what is Segmentation?
A
who to serve
8
Q
What is Differentiation?
A
Market offerings create customer value
9
Q
What is Positioning ?
A
Arrange product to compete
To occupy those segments
