Marketing CH 3 Flashcards
What is Microeconomics?
Actors close to the company that affect its ability to serve its customers, company, suppliers, marketing intermediaries, customer markets, competitors, and public.
What is Macroeconomics?
the larger societal force that affect the microeconomic, demographics, economics, natural, technological, political
What is a Supplier?
Resource to produce goods and services
Provide customer value
Whats is a Marketing Intermediaries?
A Firm that helps company sell, promote, distribute to final buyers.
Main Characteristics of Generations?
Baby Boomers
Generation x
Millennial
Generation z
Political and Social Environment?
Increases ethics
Responsible behavior
Related Marketing
Technological Environment?
Force charging the Marketplace
new products, opportunities
concern for safety
Economic Environment?
Consumers adopted a new back to basics sensibility in their lifestyle
To serve the taste of these more financially
what is Proactive?
Take aggressive action to affect forces in the environment
What is Reactive?
Watch and force in the environment
What is Core Beliefs and Value?
Are persistent and are passed on from parents to children and are reinforced by school, churches, businesses, and Gov.
What is Secondary Beliefs and Value?
more open to change and include people’s view of themselves, others, nature and the universe
