Marketing - Cards

Question 1

Advance Registration

Answer 1

ability for attendees to book rooms before formal registration begins, sometimes with an incentive such as reduced priced or other amenities.

Question 2

Amenity

Answer 2

Complimentary items or features that provide comfort, convenience, or pleasure

Question 3

Blog

Answer 3

short for weblog, a type of website that publishes entries in chronological order upon which visitors can comment.

Question 4

Marketing

Answer 4

The activity, set of institutions, and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large.

Question 5

Marketing Plan

Answer 5

Product-specific, market specific, or companywide plan that describes activities involved in achieving specific marketing objectives within a set time frame.

Question 6

Meeting Profile

Answer 6

document showing financial data, specific statistics, and historical information to provide a planner with the ability to determine the types of marketing used, success rates and areas for improvement for a particular meeting.

Question 7

Pocket PRogram

Answer 7

an abbreviated printed event program in a small, easily accesible size that fits well into a pocket/tote bag.

Question 8

Press Office

Answer 8

Group that disseminates inforamtion to media outlets