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CMP > Marketing > Flashcards

Marketing Flashcards

1
Q

SWOT Analysis

A

This helps examines factors that are internal to an org. as well as external. Strengths, weakness, opportunities and threas

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2
Q

Examples of strengths

A

Support of stakeholders
repeat of a successful event
experienced team

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3
Q

Examples of weaknesses

A

lack of funds
undefined roles
volunteers responsible for critical tasks

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4
Q

Examples of Opportunities

A

little competition
favorable economic conditions
available of state of the art infrastructure

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5
Q

Examples of threats

A

lack of knowledge about new technologies
high labor rates
government regulations

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6
Q

Market Segmentation

A

this is a marketing strategy that starts with a broad target market and divides into groups of potential participants who have commonalities.

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7
Q

Marketing distribution channel

A

refers to how a business gets its products to the customers.

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8
Q

Marketing Channels

A

mail order catalogs, direct personal communication, websites, email and social media campaigns.

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9
Q

Advertisting

A

This should encourage action. It should have a call to action, event colors/logo, consistent messaging, short copy, contact info

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10
Q

Direct Marketing

A

This is any direct personal communication from the organization to potential customers by printed medium or electronic communication (email, social media, phone call, text message)

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11
Q

Email marketing

A

this is a great combination of direct marketing and online communication.

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12
Q

Implementation of Marketing Plan

A

this involves putting all the pieces together.

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13
Q

Steps to managing a marketing plan

A
  1. Conduct situational analysis
  2. Define target market segment
  3. select marketing distribution channels
  4. Implement marketing plan
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14
Q

How many weeks out for promotion for annual events

A

52 weeks

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15
Q

How many weeks out for news release #1 to trade publications and influential bloggers

A

40 weeks

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16
Q

How many weeks out to begin content planning and development of website

A

40 weeks out

17
Q

How many weeks out to send news release #2 with details about speakers, event theme, etc

A

26 weeks out

18
Q

How many weeks our for mailing #1 (flyer or postcard)

A

24 weeks out

19
Q

How many weeks to place ads in trade journals

A

24 weeks out

20
Q

How many weeks out to create social media sites

A

24 weeks out

21
Q

How many weeks out to distribute previous event highlighst

A

24 weeks out

22
Q

How many weeks to begin weekly social media posts?

A

24 weeks out

23
Q

How many weeks out to send news release #3 with more details

A

20 weeks out

24
Q

How many weeks out to send mailing #2

A

16 weeks out

25
Q

How many weeks out to upload video clips from speakers/enterainers

A

15 weeks out

26
Q

How many weeks out to place a cover story about the event

A

12 weeks out

27
Q

How many weeks out to send invitations to media list

A

10 weeks out

28
Q

How mayn weeks out to send mailing #3 with latest info

A

8 weeks out

29
Q

How many weeks to send release #4

A

6 weeks

30
Q

How many week out to follow up press invites my phone

A

1 week

31
Q

Promotional products

A

give ways for participants or merchandise sales

32
Q

Why you should order promotional products

A
  1. build your brand
  2. increase customer loyalty
  3. attract new customers
  4. celebrate an event
  5. Announce a new product
  6. Enhance individual experience/engagement during the meeting
33
Q

Three concepts to think about when creating promotional products

A
  1. Usefulness
  2. Shelf Life
  3. Applicability to your customer
34
Q

When considering your trade show giveways keep in mind

A

product purpose, number of participants, trade show budget, messaging

35
Q

Premium Gifts

A

a category of promotional product that is frequently purchased for VIP participants, committee members or leadership

36
Q

Steps to facilitate acquiring merchandise include

A
  1. Establish/Follow a Budget
  2. Follow the organizations requirements for the number of required proposals and preferred suppliers
  3. Know the lead times required for producing art work, printing and delivery
  4. Have a list of suppliers that are able to provide last minute items if required
37
Q

Distribution Strategy should cover

A
  1. Advance on-site and post-event fulfillment
  2. Shipping Costs
  3. Staffing Needs
38
Q

Public Relations Strategy

A

this should be created in collaboration with the marketing and communication plan.

CMP (9 decks)

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