Marketing, branding, advertising

Question 1

brand awareness

Answer 1

ensuring more consumers recognize our logo and product line even if they haven’t made a purchase yet

Question 2

call to action

Answer 2

compelling in advertisements, e.g. “Sign up today and save 20%”, encourages immediate consumer response and drives conversion.

Question 3

brand repositioning

Answer 3

In an attempt to reach new demographics, a company pursues this strategy, aiming to shift consumer perception of the brand from traditional to innovative

Question 4

marketing segmentation

Answer 4

when a brand crafts distinct campaigns for young professionals, retirees, and university students based on differing interests and communication styles for example

Question 5

emotional appeal

Answer 5

you emphasise this by developing a heartfelt storyline around family and belonging in a new ad campaign for example

Question 6

brand dilution

Answer 6

Despite launching multiple spin-off products, critics warned that excessive diversification could lead to ______ and weaken the original brand identity

Question 7

guerilla marketing

Answer 7

a company may rely on this strategy when budgets are tight but creativity is high—such as staging flash mobs or viral street performances to attract public attention

Question 8

brand loyalty

Answer 8

customers actively choosing a company over other alternatives due to trust and satisfaction

Question 9

AIDA-model

Answer 9

first grabbing attention with bold visuals, sparking interest through storytelling, building desire with compelling product benefits, and finally encouraging action with a time-limited offer

Question 10

brand equity

Answer 10

reflects the perceived value of our brand in the minds of customers, built through years of positive experiences and high-quality offerings

Question 11

positioning

Answer 11

defining how a company wants to be seen by consumers in comparison to our competitors