Business buzzwords Flashcards
advertainment
advertising that doubles as entertainment
across it
to understand something after looking at it for a while
ballpark figure
An approximation is anything that is similar but not exactly equal to something else. Jump to search
Very similar to a back-of-the-envelope calculation, which is a rough calculation, typically jotted down on any available scrap of paper such as an envelope
bandwidth
Geeky, pretentious shorthand for available manpower
big data
Massive collection of structured and unstructured data that is often difficult to process through traditional means.
Data collected from mobile, web browsing, voice data etc.
Bleeding edge
A step beyond “cutting edge”, typically refers to technology that is so new that it is unproven.
Also means being ahead of the current trends
Brick and mortar (bricks and mortar or B&M)
Refers to a physical presence of an organization or business in a building or other structure.
Often used to refer to a company that possesses or leases retail shops, factory production facilities, or warehouses for its operations.
Blue sky thinking
Overused idiom from yesteryear that continues to gain traction.
It refers to ideas without allowing reality or current thinking to cloud your thoughts
business angel
affluent individual who provides capital for a business start-up, usually in exchange for convertible debt or ownership equity
cash cow
a product or a business unit that generates unusually high profit margins: so high that it is responsible for a large amount of a company’s operating profit
catch up
Aka “check in,” and “touch base”
To have a conversation about something.
clickbait
Headlines crafted for the purpose of driving clicks.
Captures an audience by providing mystery, but the content is typically subpar.
contextual marketing
This type of marketing is aware of its surroundings and placement within a larger form of content.
core competency
what a company or person does best
corporate synergy
coordinating and collaborating effectively within an enterprise
deck
refers to a power-point presentation as in a “deck of cards”
deep dive
otherwise known as brainstorming
deliverable
an output of work that is completed. E.g., a brochure, ad, computer code or a document.
disruptor/disruption
Something that “rocks the boat,” a game changer, a unique product or service whose innovation throws the status quo off kilter
dog and pony show
highly promoted, often over-staged performance, presentation, or event designed to sway or convince opinion for commercial (and political) ends
typically used in a pejorative sense to connote disdain, jocular lack of appreciation, or distrust of the message being presented or the efforts undertaken to present it
drink the kool-aid
Trusting in things offered by authority figures
eat the frog
to finish a job you’ve been putting off because it’s annoying and/or frustrating
freemium
Strategy where the “basic” version of a product is offered free of charge. Extra functionality requires an upgrade to a premium version
Gamification
process of integrating game-related elements into a service or software to encourage users to complete desired actions
e.g. progress bar when creating a profile through an online service
Gen X
demographic cohort following the baby boomers and preceding the Millennials
Gen Y / Millennials
generational demographic cohort following Generation X and preceding Generation Z
Gen Z
demographic cohort after the Millennials
hyperlocal
this search uses GPS data to geographically target audiences and provide location-based advertising
___SEO (Search Engine Optimization) is optimizing your online content to reflect your location using street address, neighborhood information, proximity to local landmarks even longitude and latitude to pinpoint searchers to your physical location
growth hacking
bootstrap marketing strategies utilized by businesses with small budgets, startups, and new businesses
Consists of free marketing methods like blogging, social media, SEO and content marketing
incentivize
To get someone to buy what you’re selling, you need to offer incentives
Can also mean motivating a person to get something done.
ITL
Executive speak for firing staff — “Invited to Leave.”
Jacking
the process of commandeering content for your own marketing purposes
KPI
Key performance indicators or data used to measure performance
Low hanging fruit
An obvious, easily attainable win you have to grab
move the needle
Used in sales and marketing when effort is required to make a noticeable difference
outside the box
Thinking or approaching a task in a different way than it is normally approached
finding your customers’ pain points
creative way of saying “we want to understand and solve our client’s problems.”
ping
to send a message
push back
When you don’t get your way, sometimes with a reason
razor-razorblade model
business tactic involving the sale of dependent goods for different prices - one good is sold at a discount, while the second dependent good is sold at a considerably higher price
Red tape
excessive rules, procedures, and regulations that make it difficult to accomplish something
usually used to talk about government requirements that create difficult, time-consuming barriers for people and businesses
retargeting
practice of showing users ads for a product or service they were viewing earlier but failed to purchase
R.O.I
Return on Investment
Runway
Typical in the tech industry
= how long a company can last before running out of money
run it up the flagpole / do a smell test
to test out an idea to determine its popularity
snackable content
used to delineate an attempt to draw people in with bite-sized bits of text, video or anything that bolsters a brand’s visibility
swim lanes
a column or row in a flowchart, each devoted to one unit or process within the business, could also refer to someone’s specialty or responsibility
SWOT analysis / SWOT Matrix
structured planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture
thought shower
Refers to old-school brainstorming
transformative change
dramatic or delightful change (both pos and neg connotations)
UGC = User Generated Content
brands are increasingly becoming more focused on incorporating this into their promotions. When brands showcase their customers’ fan art and testimonials, it builds a positive relationship and shows users that companies care. Or at least they’re making the effort to pretend to care.
U.S.P = Unique Selling Proposition
Term used to refer to any aspect of an object that differentiates it from similar objects
Vanillacide
it refers to the scenario of new and creative proposals undergoing a series of changes in order to make them generally acceptable to people, but in the process becoming so ‘watered down’ that they lose their original individuality and appeal
wheelhouse
a person’s specialty
YMMV = Your Mileage May Vary
Basically meaning, “Hey, we got damn lucky with this one. You can try to replicate our success, but don’t bet on it.”
