Marketing And The Competitive Environment- Promotion Flashcards
0
Q
Above the Line promotion
A
Advertising through media outlets, e.g TV, radio or newspapers
1
Q
Promotion can be:
A
- above the line
- below the line
2
Q
Below the line promotion
A
- sponsorship
- public relations
- competitions
3
Q
Promotional methods
A
- public relations
- branding
- direct selling
- advertising
