marketing and promotion Flashcards
4
management process
through which goods and
services move from concept
to the customer.
marketing
based on thinking about
the business in terms of
customer needs and their
satisfaction.
marketing
Identification,
selection, and
development
of (blank)
product. element of marketing
Determination
of its (blank)
price. element of marketing
Selection of a
(blank) to reach
the customer ’s
place.
distribution
channel. element of marketing
Development and
implementation of
a (blank)
promotional
strategy. element of marketing
Calling people on the
phone and offer them
services although some
of the calls may not be
successful.
cold calling
Through
announcements on
what is happening to
the company and the
company’s industry
newsletters and articles
Another way of
marketing. Known as website ads that pop-up on the internet
search engine marketing
Brand loyalty is reinforced with existing customers
Most unsuccessful and time-consuming method
cold calling
Form of business to
business marketing
where entrepreneurs
looks for retailers to
carry their product.
trade shows
Placing the products as
part of scripts in
movies where
moviegoers can see
them.
product placement entertainment
A type of product
manufactured by
a particular
company under a
particular name
brand
A name given by
the manufacturer
to a product or
range of product.
brand name
The material
used to wrap or
protect goods.
packaging
A small piece of
paper, fabric,
plastic or similar
product attached
to an object and
giving information
about it.
label
A name that has
a status of a
trademark.
tradename
Communicates the company’s message
to the customers.
promotion
Four Basic Elements of Market Mix:
price, product, place, promotion
The cost consumers
pay for a product.
price
Refers to a good or
service that a
company offers to
the customers.
product
Refers to the location
wherein a company is trying
to determine where they
should sell a product and
how to deliver the product
to the market.
location
Includes advertising,
public relations, and
promotional strategy.
promotion
main tools of promotion
advertising, sales promotion, public relations, direct marketing
