Marketing and Go-To-Market Strategy Flashcards
What platforms will the company use to go to market?
The strategy involves using Meta, Instagram, Google, TikTok, and Amazon. The plan includes both paid and “earned” advertising to optimize ROAS (Return on Ad Spend).
How will the company market beyond the skateboarding world?
Skateboarding will be the initial focus, but the team plans to hire specialized talent to handle marketing in other sports and demographics just as effectively.
What is the advertising approach?
The company will focus on both “paid” and “earned” advertising to maximize reach and conversion rates.
What is the company’s pricing strategy?
The product initially sold at $40 but performs better at $80. There are plans to introduce an all-foam version that could reduce costs and eliminate production issues at scale.
