Competitors & Market Opportunity Flashcards
How does the product compare to Oofos?
Positioned as a strong competitor to Oofos, the product addresses universal foot pain with a superior design. Oofos controls 73% of the market but the company’s innovative green ball feature offers a competitive edge that we can feel can capture significant portion of the market over time.
What is the market size?
The recovery footwear market grew by 19% last year. Oofos generates $37M/year. Capturing 2% of Oofos’ market could bring in $740K for the company.
Who is the target demographic?
Initially targeting skateboarding (18-year-olds), but expanding to pickleball players (50+) and broader markets where foot health is a concern.
Why focus on skateboarding?
Skateboarding is a culturally influential market with connections to art, music, and lifestyle. The company has authentic roots in this community.
What about broader sports markets?
After skateboarding, the company will expand into sports like pickleball, UFC, and NFL, using connections with athletes like Tony Hawk to grow organically.
