Competitors & Market Opportunity Flashcards

1
Q

How does the product compare to Oofos?

A

Positioned as a strong competitor to Oofos, the product addresses universal foot pain with a superior design. Oofos controls 73% of the market but the company’s innovative green ball feature offers a competitive edge that we can feel can capture significant portion of the market over time.

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2
Q

What is the market size?

A

The recovery footwear market grew by 19% last year. Oofos generates $37M/year. Capturing 2% of Oofos’ market could bring in $740K for the company.

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3
Q

Who is the target demographic?

A

Initially targeting skateboarding (18-year-olds), but expanding to pickleball players (50+) and broader markets where foot health is a concern.

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4
Q

Why focus on skateboarding?

A

Skateboarding is a culturally influential market with connections to art, music, and lifestyle. The company has authentic roots in this community.

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5
Q

What about broader sports markets?

A

After skateboarding, the company will expand into sports like pickleball, UFC, and NFL, using connections with athletes like Tony Hawk to grow organically.

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