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NYU Film and TV Essentials > Marketing and Distribution > Flashcards

Marketing and Distribution Flashcards

1
Q

When does the film awards seasons occur?

A

Between November and February of each year culminating in Academy Awards in late February or early March

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2
Q

What is a press kit?

A

The press kit is a pre-package set of documents, photographs, and other relevant materials about the film.

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3
Q

What is a press kit designed to do?

A

It is designed to generate interest in and acquaint professionals and media with the project.

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4
Q

Who is a press kit primarily aimed at? (3 groups)

A

Media representatives, festival selectors, and buyers.

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5
Q

True or false a press kit should be a part of an application to a film festival?

A

True

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6
Q

What do the initials EPK stand for?

A

Electronic press kit

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7
Q

What is the name of the website where you can generate laurel reefs or festival awards?

A

laurelleavesawardmaker.com

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8
Q

What is contained on the title page of the press kit?

A

Film title, contact information of the studio, producer, company, or Director; vivid quotes from media reviews; the names of the key members of the crew and leading roles; any festival, awards, or laurels.

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9
Q

Also included in the press kit is the synopsis. What is a synopsis?

A

This synopsis is a brief and fascinating presentation of the films history that will intrigue the viewer from the first words.

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10
Q

What if anything should you include in your press kit about the film crew?

A

You should choose three or five leading members of the film crew and outline their biographies.

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11
Q

When including information about the film crew in your press kit, whom are the four groups you should talk about?

A

The Director, the script, writer, the producer, and the leading cast.

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12
Q

Does a good Press Kit contain a “frequently asked questions” section?

A

Yes, it’s a good idea to have about 10 frequently asked questions.

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13
Q

What does the FAQ section of your press kit allow you to convey?

A

Among other things, you can convey the directors intention, how you came up with the title, and how you persuaded the cast to be involved in the project.

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14
Q

Photos are an important part of a press kit. What four types of pictures will you want your photographer to get?

A

1 shots of the key film scenes
2 images from the shooting set
3 a photo of the Director on set
4 photos with celebrities

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15
Q

If somebody gives your film a bad review, is it useless in terms of the press kit?

A

No, even in a bad review, the will be one or two, bright phrases in the review that will be useful for press kit.

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16
Q

As a final section of your press kit, what five pieces of technical information must you provide?

A

The shooting format, the aspect, ratio, audio format, the length of the film, and the original language of the film.

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17
Q

Is it a good idea to specify the age limit in the press kit?

A

Yes

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18
Q

What is the standard file format for a press kit?

A

PDF

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19
Q

In creating an effective marketing plan for your movie what is the first element that you give consideration to?

A

The audience

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20
Q

True or false. The Audience of different demographics, have different perspectives, for how and where they source entertainment.

A

True

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21
Q

When trying to determine who your target audience is, what are the seven things you should be thinking about?

A

Age, gender, social status, culture, worldview, interests, and what forms of media they use.

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22
Q

When targeting your marketing to individual demographics, what is this called?

A

One to one marketing.

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23
Q

Leadpages is an example of what?

A

An easy to use website and landing page builder.

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24
Q

Google analytics is a great way to do what?

A

Track the activity of people visiting your website

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25
Q

True or false search engine optimization (SEO) is a part of a good movie marketing plan?

A

True

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26
Q

What’s the name of the website that is designed to help content creators brands and networks save time and grow their channels?

A

TubeBuddy

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27
Q

In what phase of your project production does marketing start?

A

The beginning when you are thinking about your film. You want to think about how you’re going to attract an audience.

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28
Q

What is a logline?

A

A brief, one or two sentence, summary of a movie, TV show, that hooks the reader, and describes the central conflict of the story.

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29
Q

What are the four elements of a logline formula?

A

Inciting incident, protagonist, action, and antagonist.

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30
Q

What is a protagonist?

A

the leading character or one of the major characters in a drama, movie, novel, or other fictional text

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31
Q

What is an antagonist?

A

a person who is opposed to, struggles against, or competes with another

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32
Q

What’s the difference between a logline and a synopsis?

A

While your logline is a short summary of what your movie is about, your synopsis is a beat for a beat retelling of your stories plot.

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33
Q

What is a tagline?

A

a short description or comment on a movie that is displayed on movie posters (or direct to video covers, etc.) to capture the essence of the movie, and ultimately make you watch the movie.

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34
Q

What’s the difference between a logline and a tagline?

A

Wow, the logline tells us what we’re getting into the tagline gets us excited and most always is a play on words.

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35
Q

What is active voice?

A

a grammatical voice in which a subject performs the action described by its verb. she threw the ball is active voice, whereby the ball was throwing to her, is passive voice

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36
Q

What are the five basic steps to creating a movie poster?

A

1 choose a good photo
2 add some effects to the photo
3 give the poster a title
4 add credits to the bottom of the poster
5 add a logline

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37
Q

If there were a cliché movie poster font, what would it be?

A

Trajan

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38
Q

When creating your movie poster, should you use any text effects such as Bevils gradients, outer glows, etc.?

A

No, they have no place on a movie poster

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39
Q

What is the acronym OTT?

A

OTT (over-the-top) is a means of providing television and film content over the internet at the request and to suit the requirements of the individual consumer.

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40
Q

What is the acronym VOD stand for?

A

Video-on-demand (VOD) is a technology that allows for the immediate delivery of video content, such as films and TV series, to individual subscribers

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41
Q

What does the acronym SVOD stand for?

A

SVOD (SUBSCRIPTION VIDEO-ON-DEMAND)
Examples of this type of content include: Netflix. Hulu. Disney+ Prime Video.

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42
Q

What is an example of SVOD?

A

Examples of this type of content include: Netflix. Hulu. Disney+ Prime Video.

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43
Q

What does the acronym TVOD stand for?

A

Transactional video on demand (TVOD) is an OTT video monetization model that charges viewers a one-time fee to watch a piece of content.

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44
Q

What does the acronym AVOD stand for?

A

Advertising-based Video on Demand (AVOD) is a model where video content is made available for viewing on the internet and supported by advertisements.

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45
Q

What does the acronym PVOD stand for?

A

PVOD (Premium video on demand) Premium video-on-demand (PVOD) is a revenue model where OTT providers charge viewers a premium price for exclusive early access to video content. It’s similar to traditional video-on-demand (VOD)

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46
Q

What is the difference between traditional video on demand and premium video on demand?

A

The difference is that PVOD offers earlier access for a higher price.

47
Q

True or false it is better to have a longer film with more details when submitting to a film festival?

A

False. The tighter, your film and story is the better it will do at a film festival.

48
Q

For many film festivals what is the maximum time length permitted for submissions?

A

20 minutes

49
Q

True or false it is not really important to have a message attached to your film festival?

A

False. It is very useful to have a message or theme attached to your film festival that allows you to stand out in the crowd.

50
Q

In a film festival what is the executive Director responsible for?

A

The executive Director overseas the program experience for the film goers.

51
Q

What is a screening committee?

A

A group of members that works in partnership with the programmers who receives screeners raw films.

52
Q

What is key art?

A

Key art, also known as key visuals is the artwork which is repeated across media, such as posters, print, television and digital advertisements, streaming or downloaded thumbnails, and game or film DVD/Blu-ray box covers.

53
Q

What’s another name for key art?

A

Key visuals

54
Q

True or false the films trailer and key art shape how audiences perceive a film?

A

True

55
Q

What is pathos?

A

A quality that evokes pity or sadness.

56
Q

What is a theatrical Booker responsible for?

A

Booking films for sites throughout a commercial circuit and negotiating terms and deals with film distributors.

57
Q

What is a one sheet?

A

A tool that filmmakers put together as a marketing and information device.

58
Q

What is included in a one sheet?

A

The one sheet should include a synopsis of the project, stills, poster, reviewer’s quotes, and more information on where you can go online to find out about project.

59
Q

What is the day and date release?

A

The release of a film on multiple platforms.

60
Q

What is another name for a day and date release?

A

Simultaneous release

61
Q

What is four walling?

A

An arrangement whereby a motion picture distributor rents a theatre for the entire run of a film and keeps all the receipts instead of splitting them with the theatre owner.

62
Q

True or false grassroots film marketing is not as successful as the traditional distribution routes?

A

False grassroots marketing can be an effective technique for connecting with your audience.

63
Q

What is grassroots marketing?

A

Grassroots, marketing as an approach business is used to target highly specific audiences.

64
Q

What is E and O insurance?

A

It’s a type of insurance that protects against errors and omissions costs related to intellectual property violations.

65
Q

What does the acronym DCP stand for?

A

Digital cinema package

66
Q

What is a digital cinema package?

A

A collection of files that allow movie theatre servers to recognize and play your film on the big screen.

67
Q

True or false DCP is the digital equivalent of a 35 mm film print?

A

True

68
Q

True or false DCP is just one of many standards used throughout the film industry for theatrical display?

A

False DCP is a universal industry, standard format used by nearly every modern movie theatre worldwide.

69
Q

What does the acronym VPF stand for?

A

Virtual print fee

70
Q

What is a virtual print fee?

A

A subsidy paid by a film distributor towards the purchase of digital cinema projection equipment for use by a film exhibitor in the presentation of first release motion pictures.

71
Q

What is the standard DCP for 4K?

A

DCP compositions must be DCI for K container resolution.

72
Q

What is DCI?

A

Digital cinema initiatives is the 4K format used by digital cinemas.

73
Q

What is the resolution of DCI 4K?

A

4096 x 2160 pixels

74
Q

What is an ad slick?

A

An ad sheet is a page or pages of camera, ready odds of varying sizes that are used in print media.

75
Q

True or false often well above 50% of a film’s revenue comes from exploitation outside of the films home country?

A

True it’s vital that producers know how to target and then structure deals with foreign sales agents.

76
Q

What is an international sales agent?

A

An international sales agent is the conduit to your films distribution outside of its country of origin.

77
Q

When dealing with an international sales agent, or any sales agent for your film, it’s important just to accept their contract as it exists true or false?

A

False there are a number of negotiation points that you need to think about

78
Q

What are three important things to pay attention to in a sales agreement?

A

The sales fee, the term of the deal, the territory.

79
Q

When dealing with an international sales agent, what is the typical percentage range of the fee?

A

15 to 25%

80
Q

It’s not really important to negotiate expense caps into your sales agreement true or false?

A

False it’s very important to negotiate expense cops into the marketing agreement.

81
Q

True or false expenses for marketing your film will vary depending upon a number of different factors?

A

True

82
Q

Define the M and E process.

A

A film is sound, mixed into three main components or stems. This refers to editing music and effects.

83
Q

What are the three main components of the sound mixing process?

A

Dialogue, music and effects

84
Q

What does the acronym DME stand for?

A

Dialogue, music and effects

85
Q

True or false film agents can be instrumental and pitching your film to a level festivals?

A

True

86
Q

True or false you should wait until your film is fully completed before reaching out to a film agent?

A

False. Post production or rough cut stages are a great time to connect with an agent. They can help you with the final cut of your film and give specific guidance about market reaction.

87
Q

True or false it’s important to think about your international and domestic release simultaneously?

A

True there is so much content in the marketplace. The film feels old weeks after its premier and foreign buyers quickly lose interest.

88
Q

What does MG stand for in film marketing?

A

Minimum guarantee

89
Q

A negotiated limit to the expenses a sales agent can deduct from incoming revenue is referred to as what?

A

An expense cap

90
Q

Who is responsible to pitch and sell distribution rates of a film to potential distributors around the world, deliver the film to these distributors, and collect revenue?

A

A sales agent

91
Q

When distributors, pick the territories and platforms, leaving the other pieces of the distribution window, open to the producer, it is referred to as what?

A

A split rights deal

92
Q

What is the Paramount decree?

A

The paramount decrees were the result of a 1948 Supreme Court decision in the United States versus paramount pictures Inc.

93
Q

What were the results of the 1948 paramount degrees?

A

The supreme court ordered the divestment of major studios from their cinemas and established a landmark antitrust decision for the motion picture industry.

94
Q

What is the best platform for launching an indie film?

A

Seed and spark

95
Q

What does the acronym SXSW stand for?

A

south by south west

96
Q

True or false most theatres no longer project 35mm film?

A

True these days digital screenings are standard.

97
Q

What is the international standard for digital files in the movie industry?

A

.MP4.

98
Q

What is Apple’s preferred format for digital files for film?

A

.MOV.

99
Q

What is the preferred resolution for cinema screenings?

A

1920 x 1080

100
Q

If somebody refers to 1080 P what are they actually talking about in terms of resolution?

A

1920 x 1080

101
Q

What is the correct format for encoding high-quality video and audio for streaming online?

A

H. 264

102
Q

While H.264 does the super job of encoding high-quality video and audio for streaming online what is the best codec four the big screen?

A

ProRes 422 codec

103
Q

If you are not using ProRes 422 codec, what is your alternative?

A

You can use Avid DNxHD codec

104
Q

True or false files submitted for online distribution in AVC/H.264, MP4, M2T, and .ts are acceptable?

A

True

105
Q

What is the difference between subtitles and closed captions?

A

Closed captions also include atmospherics. It’s important to include sound effects and on screen music for viewers that are death.

106
Q

What are atmospherics?

A

They are on screen, sound effects and music

107
Q

If you are hiring an aggregator, what are the things that they are responsible for releasing your film?

A

In coding, packaging and delivering your film to digital platforms

108
Q

What does the acronym EST stand for?

A

Electronic sell through

109
Q

What is electronic self through?

A

EST is where the consumer downloads the film and has unlimited viewing access.

110
Q

What does DTR stand for?

A

Download to rent

111
Q

What is download to rent?

A

Download to rent or DTR is the digital equivalent of renting a movie for a very short period of time.

112
Q

What platforms leverage the TVOD model?

A

iTunes and Amazon video are two excellent examples.

113
Q

Which would be a better platform for an Indy filmmaker who wants to leverage TVOD distribution, Apple, or Amazon?

A

If profit is the primary goal, iTunes extends 70% of the profits to the filmmaker, whereby Amazon operates on a 50-50 split basis.

114
Q

What is included in a full electronic press kit?

A

A film, poster, synopsis, format, information, cast/crew, bios, contact details, and any links to trailers you may have created.

NYU Film and TV Essentials (5 decks)

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