Marketing and Distribution Flashcards
When does the film awards seasons occur?
Between November and February of each year culminating in Academy Awards in late February or early March
What is a press kit?
The press kit is a pre-package set of documents, photographs, and other relevant materials about the film.
What is a press kit designed to do?
It is designed to generate interest in and acquaint professionals and media with the project.
Who is a press kit primarily aimed at? (3 groups)
Media representatives, festival selectors, and buyers.
True or false a press kit should be a part of an application to a film festival?
True
What do the initials EPK stand for?
Electronic press kit
What is the name of the website where you can generate laurel reefs or festival awards?
laurelleavesawardmaker.com
What is contained on the title page of the press kit?
Film title, contact information of the studio, producer, company, or Director; vivid quotes from media reviews; the names of the key members of the crew and leading roles; any festival, awards, or laurels.
Also included in the press kit is the synopsis. What is a synopsis?
This synopsis is a brief and fascinating presentation of the films history that will intrigue the viewer from the first words.
What if anything should you include in your press kit about the film crew?
You should choose three or five leading members of the film crew and outline their biographies.
When including information about the film crew in your press kit, whom are the four groups you should talk about?
The Director, the script, writer, the producer, and the leading cast.
Does a good Press Kit contain a “frequently asked questions” section?
Yes, it’s a good idea to have about 10 frequently asked questions.
What does the FAQ section of your press kit allow you to convey?
Among other things, you can convey the directors intention, how you came up with the title, and how you persuaded the cast to be involved in the project.
Photos are an important part of a press kit. What four types of pictures will you want your photographer to get?
1 shots of the key film scenes
2 images from the shooting set
3 a photo of the Director on set
4 photos with celebrities
If somebody gives your film a bad review, is it useless in terms of the press kit?
No, even in a bad review, the will be one or two, bright phrases in the review that will be useful for press kit.
As a final section of your press kit, what five pieces of technical information must you provide?
The shooting format, the aspect, ratio, audio format, the length of the film, and the original language of the film.
Is it a good idea to specify the age limit in the press kit?
Yes
What is the standard file format for a press kit?
In creating an effective marketing plan for your movie what is the first element that you give consideration to?
The audience
True or false. The Audience of different demographics, have different perspectives, for how and where they source entertainment.
True
When trying to determine who your target audience is, what are the seven things you should be thinking about?
Age, gender, social status, culture, worldview, interests, and what forms of media they use.
When targeting your marketing to individual demographics, what is this called?
One to one marketing.
Leadpages is an example of what?
An easy to use website and landing page builder.
Google analytics is a great way to do what?
Track the activity of people visiting your website
True or false search engine optimization (SEO) is a part of a good movie marketing plan?
True
What’s the name of the website that is designed to help content creators brands and networks save time and grow their channels?
TubeBuddy
In what phase of your project production does marketing start?
The beginning when you are thinking about your film. You want to think about how you’re going to attract an audience.
What is a logline?
A brief, one or two sentence, summary of a movie, TV show, that hooks the reader, and describes the central conflict of the story.
What are the four elements of a logline formula?
Inciting incident, protagonist, action, and antagonist.
What is a protagonist?
the leading character or one of the major characters in a drama, movie, novel, or other fictional text
What is an antagonist?
a person who is opposed to, struggles against, or competes with another
What’s the difference between a logline and a synopsis?
While your logline is a short summary of what your movie is about, your synopsis is a beat for a beat retelling of your stories plot.
What is a tagline?
a short description or comment on a movie that is displayed on movie posters (or direct to video covers, etc.) to capture the essence of the movie, and ultimately make you watch the movie.
What’s the difference between a logline and a tagline?
Wow, the logline tells us what we’re getting into the tagline gets us excited and most always is a play on words.
What is active voice?
a grammatical voice in which a subject performs the action described by its verb. she threw the ball is active voice, whereby the ball was throwing to her, is passive voice
What are the five basic steps to creating a movie poster?
1 choose a good photo
2 add some effects to the photo
3 give the poster a title
4 add credits to the bottom of the poster
5 add a logline
If there were a cliché movie poster font, what would it be?
Trajan
When creating your movie poster, should you use any text effects such as Bevils gradients, outer glows, etc.?
No, they have no place on a movie poster
What is the acronym OTT?
OTT (over-the-top) is a means of providing television and film content over the internet at the request and to suit the requirements of the individual consumer.
What is the acronym VOD stand for?
Video-on-demand (VOD) is a technology that allows for the immediate delivery of video content, such as films and TV series, to individual subscribers
What does the acronym SVOD stand for?
SVOD (SUBSCRIPTION VIDEO-ON-DEMAND)
Examples of this type of content include: Netflix. Hulu. Disney+ Prime Video.
What is an example of SVOD?
Examples of this type of content include: Netflix. Hulu. Disney+ Prime Video.
What does the acronym TVOD stand for?
Transactional video on demand (TVOD) is an OTT video monetization model that charges viewers a one-time fee to watch a piece of content.
What does the acronym AVOD stand for?
Advertising-based Video on Demand (AVOD) is a model where video content is made available for viewing on the internet and supported by advertisements.
What does the acronym PVOD stand for?
PVOD (Premium video on demand) Premium video-on-demand (PVOD) is a revenue model where OTT providers charge viewers a premium price for exclusive early access to video content. It’s similar to traditional video-on-demand (VOD)
