Marketing Flashcards
1
Q
Acronym in marketing (document with CARE)
A
C-larity
A-ccuracy
R-elevance
E-xceptions
2
Q
What factors influence type of marketing medium chosen?
A
- What is the purpose of the marketing
- Who is the target population
- What’s the most appropriate medium for this goal and population
- What resources are available
3
Q
Potholes to avoid in the use of various marketing media
A
- Plagiarism
- Subjectivity
- Violation of rights
- Unethical behaviour
- Unprofessional behaviour
- Unnecessary information
- Omitting information
4
Q
Types of funders for proposal
A
- Government
- Church
- Large family foundations
- Small family foundations
- Major corporate funding
- Small corporate funding
5
Q
Types of marketing strategies
A
- Poster
- Brochure
- Funding proposal
- Home programs
- PowerPoint
- Oral presentations
6
Q
Who gets home programs?
A
- Parents/grandparents/other family
- Carers
- Remedial and class teachers
7
Q
Types of home programs
A
- Personal telephonic and written home programmes
- Programmes for pre-school/ school-going children
- Remedial/rehabilitation programmes
- Maintenance programmes
- Psychological programmes
- Development programmes
- Daily planning/adjustment/exercise programmes
