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Englisch M3 > Marketing > Flashcards

Marketing Flashcards

1
Q

auf Kunden ausgerichtete Form der Betriebsführung mit kundenspezifischer Beratung

A

account management

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2
Q

verwalten, ausführen

A

administer n:administration

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3
Q

Werbeagentur

A

Advertising agency v:advertise

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4
Q

Werbekampagne

A

Advertising campaign

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5
Q

Werbetext

A

Advertising copy

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6
Q

Werbeaquisitor

A

Advertising executive

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7
Q

Werbestrategy

A

Advertising strategy

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8
Q

Kundendienst, Kundenberatung

A

after-Sales service

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9
Q

vorwegnehmen, vorausahnen, zuvorkommen

A

anticipate

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10
Q

ansprechen, verlockend, einladend

A

appealing, attractive v:appeal to

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11
Q

Anwendung

A

application v:apply sth to

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12
Q

Aufgabe

A

assignment

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13
Q

verbieten

A

ban n: a ban on

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14
Q

Bannerwerbung

A

banner ad

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15
Q

sich verspäten, sich verzögern

A

be/get delayed n:delayed

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16
Q

Benchmarking

A

benchmarking

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17
Q

Voreingenommenheit, Einseitigkeit, Neigung, Tendenz

A

bias

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18
Q

Plakatwand, Werbetafel, Plakatwerbung

A

billboard

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19
Q

erstrangiges Großunternehmen

A

blue-chip company

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20
Q

in einem neuen Markt Fuß fassen

A

break into a market

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21
Q

Behauptung, Anspruch, Werbeversprechen

A

claim

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22
Q

Kaltanruf, unangemeldeter Anruf

A

Cold call

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23
Q

Werbespot

A

commercial

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24
Q

Verpflichtung

A

commitment v: to commit

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25
Q

Beschwerde, Reklamation

A

complaint v:complain About sth.

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26
Q

Schlussfolgerung

A

conclusion v: conclude

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27
Q

Firmenkunde -kundin

A

corporate client

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28
Q

entsprechen, zu etwas passen

A

correspond to

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29
Q

Termin, Frist

A

deadline

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30
Q

Nachfrage nach..

A

demand for (sth)

31
Q

verfügbares Einkommen

A

disposable income

32
Q

Vertriebskanal, Absatzweg

A

Distribution Channel

33
Q

Empfehlung, Werbung, Produktempfehlung durch berühmte Personen

A

endorsement

34
Q

gewährleisten, sicherstellen

A

ensure

35
Q

Beweis

A

evidence

36
Q

Fachkenntnisse, Fachwissen

A

expertise

37
Q

Einrichtungen, Ausstattungen, technische Hilfsmittel

A

facilities

38
Q

aufweisen, sich auszeichnen durch

A

feature n: feature

39
Q

Fokusgruppe, Gesprächsgruppe

A

Focus Group

40
Q

Engpass, Verzögerung

A

hold-up

41
Q

unparteiisch, Objektiv

A

impartial

42
Q

erforschen, untersuchen, ermitteln,recherchieren

A

investigate n: investigation

43
Q

Anlageberater

A

Investment advisor

44
Q

rechtfertigen

A

justify n : justification

45
Q

Briefwerbung/Wurfsendung

A

Mailing/mailshot

46
Q

Marktforschung

A

markt Research

47
Q

Etat für Marketing

A

Marketing budget

48
Q

Marketingmix

A

Marketing Mix

49
Q

Massenmarkt

A

mass market

50
Q

Maßnahmen

A

measures; take measures

51
Q

Geldmarkt

A

Money market

52
Q

Nischenmarkt, Marktnische

A

niche market

53
Q

termingerecht, pünktlich, nach Plan

A

on schedule = on time

54
Q

Gemeinkosten, Fixkosten

A

overheads

55
Q

Warnehmung

A

perception v: perceive

56
Q

Erlaubnis

A

permission v: permit

57
Q

überredend, überzeugend

A

persuasive v: persuade, n: persuasion

58
Q

Werbepräsentation, Verkaufsgespräch

A

pitch

59
Q

Pressemitteilung

A

press releases

60
Q

Produktplazierung, Schleichwerbung

A

product Placement

61
Q

Verkaufsförderung, Werbung

A

Promotion adj: promotional

62
Q

veröffentlichen

A

publish

63
Q

jmdn. aus dem Markt drängen

A

put sb. out of business

64
Q

Fragebogen

A

questionnaire v: Question, n: question

65
Q

Rücklaufquote

A

Response rate

66
Q

Rücksenderate

A

return rate

67
Q

zufriedenstellen

A

satisfy n: satisfaction

68
Q

sättigen

A

saturate

69
Q

Segmentierung, Marktsegmentierung

A

Segmentation v: segment

70
Q

einen Markt erobern

A

seize a market

71
Q

Versorgung, Bereitstellen

A

supply v: supply

72
Q

Umfrage, Erhebung, Studie

A

Survey v:survey

73
Q

einmalig, einzigartig

A

unique

74
Q

Alleinstellungsmerkmal, einzigartiger Wettbewerbsvorteil

A

unique selling Proposition (USP)

Englisch M3 (8 decks)

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