Marketing

Question 1

What are marketing objectives?

Answer 1

Marketing objectives set out what a business wants to achieve from its marketing activities. They need to be consistent with overall aims and objectives of the business. They also provide an important focus for the marketing team.

Question 2

What three questions will a marketing plan need to answer?

Answer 2

Where are we now?
Where do we want to be?
How will we get there?

Question 3

What are two advantages of setting marketing objectives?

Answer 3

Setting clear marketing objectives as a result of planning is