External influences Flashcards
What is a competitive market?
A market in which a large number of producers actively compete with each other to satisfy the wants and needs of a large number of consumers. In practice, however they are in different degrees of competition.
What are examples of physical markets?
- Stalls at a market
- Shopping center
Define a non physical market?
Market sellers compete with each other but do not meet or interact physically with buyers at all
State types of non physical markets?
- foreign currency market
- ebay
Advantage of non physical markets?
- Customers can compare (prices, features etc.)
- Can buy and deliver to their home (convenience)
- Sellers can gain information and process data about customers buying habits so to better their production line and supply chain and advertise.
- Sellers can operate cheaply from one or two locations and work a successful business.
- Can buy products from abroad
Advantages of physical markets?
- better customer attention/ customer service with access to information (this service comes at the cost of a higher product price.)
- Customers can view the product in the flesh and consider quality, fit etc.
Define me tailing?
Products that are custom created by the user online. For example, using predefined templates, users can create their own business cards on a Web site.
Define a market
Any situation where buyers and sellers are in contact in order to establish a price
What is a monopoly
A market controlled by a single business with over 25% market share (opposite of a competitive market.)
What is predatory pricing?
Is a pricing strategy in which a product or service is set at a very low price with the intention to drive competitors out of the market or creating barriers to entry for potential new competitors.
What is monopolistic competition?
A large number of consumers with a large number of business each essentially the same products creating non-price competition; branded then promoted by the company.
What is an oligopoly?
A market dominated by a few large firms with many other, smaller businesses who follow the lead of the oligopolists in terms of price and products.
What illegal behavior do some oligopolists conduct?
Secret agreements to keep prices higher so that the smaller businesses lose revenue
Examples of oligopolies
- Energy and gas companies
- Airlines
Define ‘Market size’
The number of individuals in a certain market who are potential/sellers of a product/ service
Why is it important that a business should have an accurate idea of their market size?
To plan the launch of a new product
- Small businesses will not sell a large volume
- A large market would have more potential sales but more competition
Define ‘Market Growth’
An increase in the demand for a business’ product(s) over a period of time
‘Market dominance’ definition
The measure of strength of a business and its product(s) relative to competition
What is one way of calculating market dominace
Market Share
List ways to incraese marketshare
marketshare
- Be aware of customer needs
- Sell more to existing customers
- Find out why ‘old’ customers no longer use the business
- Have a clear marketing plan
- Use a variety of marlketing techniques- 4Ps