Marketing Flashcards

Question

Sales promotions... how do they help businesses

Answer 1

Encourage more consumers to buy the product Build awareness about product Reward loyalty

Answer 2

1- what incentive will be offered to consumers 2- how will the incentive be delivered 3- what media strategy will be used to inform consumers

Answer 3

``` Buy one get one free New technological media Discounted prices Free samples Joint promos Vouchers and coupons Competition and prize draws Cause Finance deals ```

Answer 4

Two ways exchange of info and ideas Face to face contact between buyer and seller Seller must persuade the buyer to buy the product

Answer 5

Cold canvassing Telemarketing Transaction marketing Relationship based selling

Answer 6

A sales tactic where a person calls across a list for specific areas and targets specific buyers but with the primary goal of collecting info face to face

Answer 7

Also known as inside sales... where a sales person targets prospective buyers and tries to sell the product ver the phone or face to face

Answer 8

Helps business focus on a single point of sale, manly used to try maximize the efficiency and volume of an individual sales rather then developing an ongoing relationship with a buyers

Answer 9

Sales tactic where seller works on building relationships with people instead of traditional sales tactics This leads to more people knowing and trusting you leading to more people buying products

Answer 10

``` Print media Broadcast media Online advertising Point of purchase Outdoor billboards Busses, taxis ad cars Telemarking Exhibitions and trade shows ```

Answer 11

``` 1 market research 2 aims 3 budget 4 choice media 5 create advert using AIDA 6 launch campaign in the media ```

Answer 12

Continuous- all the time Front loading- maximizes initial sales.... so lots at start Pulse fighting- done during separate periods.... so breaks between Seasonal pulse- so advertise at a specific season

Answer 13

Direct | Indirect

Answer 14

Exchange without any intermediary | Consumers buys product straight from manfacrtor

Answer 15

Exchange with intermediaries | Intermediaries.... wholesalers; agents; brokers; retailers

Answer 16

Manufacturing-- agent/broker -- wholesale-- retailer --consumer

Answer 17

``` One on one with customer No unwilling intermediaries No auxiliary services No delayed delivery Cheaper No Profit sharing ```

Answer 18

``` Costly to use intermediary Lack of knowledge Location of target market Manufactures cant supply all auxiliary services offered by intermediaries Could save cost by not being distributor ```

Answer 19

Exclusive distribution Selective distribution Intensive distribution

Answer 20

Speciality products | One outlet in a particulate area

Answer 21

Shopping products | Small number of outlets meeting specific criteria

Answer 22

Convince products | Every available outlet

Answer 23

lol at characteristic of the market Characteristics of the product Characteristics of the manufacturing

Answer 24

Few customers and in close proximity | Scattered customer base

Answer 25

Does the product require after sales service and will an intermediary supply it Are the goods perishable

Answer 26

Are they bug and financially strong or small and weak | Degree of control the manufactures want to have

Answer 27

Marketing that takes place outside a countries own boarders

Answer 28

- An organization can increase profits by expanding market share - The variety of markets could reduce impact of economic downswing in one country through the upswing of the economy of another - there are favorable tax advantages for exporters - if the local market for as specific product becomes saturated then expansion to international markets is the answer

Answer 29

Importing or exporting Marketing for international markets influences the punches of consumers and can cause and increase or decrease in importing and exporting

Answer 30

``` Subsides Quotas Tariffs Exchange controls Embargo Cultural difference ```

Answer 31

A government may give financial assistance towards the costs of locally produced products it enable them to be sold at lower prices

Answer 32

This is a limit that set on the quantity of a reduction that is allowed to enter the country during a year

Answer 33

Taxes or systems duties charged on imported goods with the intention of raising the cost of imported goods

Answer 34

A country restricts the availability/use/quantity of foreign currency to importers. Ban the use of certain currencies or fix exchange rates

Answer 35

An outright ban on trading between one country and another

Answer 36

These differences include languages, expressions, habitats, gestures, idealogies, and much more

Answer 37

Language barriers

Answer 38

Internal | External

Answer 39

Company objectives Marketing mix 4ps Production costs Organization culture

Answer 40

``` Consumers Competition Suppliers Legal matters Government Economic environment ```

Answer 41

Cost based Value based Completion bases Discount based

Answer 42

Focuses on costs Fair to both buyers and sellers Ignores important internal and external factors

Answer 43

Based on demand | The clusters place value on these products

Answer 44

Going rate pricing | Analyses what your competition is doing with their prices and try be better than them

Answer 45

Trade discount -- from business or supplier Quantity discount -- bulk Cash discount Seasonal discount