Marketing Flashcards
Target market
Customers that are being targeted by sellers
Consumer market
Where most goods and services are bought and sold eg. TV
Financial market
Where finance and banking goods and services are bought and sold here eg. Insurance
What is the Marketing mix ? (meaning)
The way that a company combines the 4 Ps to sell to consumers
Name the marketing mix
Product place price promotion (packaging)
Market
Place where buying and selling occurs
Market research
Ways that the company finds what the target market like and don’t like
Primary research
Original, first hand info
Expensive
Accurate
Eg. Survey / interview
Secondary research
Second or third hand info
Less expensive
Less accurate
Eg. Websites / government statistics
Types of advertising
1 informative
2 persuasive
3 competitive
4 collective
