MARKETING

Question 1

*communicating value of product, service, or brand to customers
*PURPOSE: promoting or selling products

Answer 1

MARKETING

Question 2

MARKETING TECHNIQUES

Answer 2

*Choose target market
- Market analysis and segmentation
*Understand consumer behavior
*Advertise product’s value to customers

Question 3

*series of interviews in target market to test product concept to potential target market
*process of finding out if intended primary target will buy product/avail the service

Answer 3

MARKET VALIDATION

Question 4

name, symbol, or other feature that distinguishes seller’s goods/services in marketplace

Answer 4

BRAND NAME:

Question 5

long-term design for popular brand development to achieve goals/objectives

Answer 5

BRAND STRATEGY

Question 6

7 BRANDING STRATEGIES

Answer 6

Having significant purpose
Consistency
Emotion
Flexibility
Employee Involvement
Loyalty
Competitive Awareness

Question 7

• (brand recognition | standard)
• Avoid unnecessary to improve brand

Answer 7

Consistency

Question 7

*Functional: practical | fast and profitable
*Intentional: positive impact on society

Answer 7

Having significant purpose

Question 8

Equality to be well versed in communication

Answer 8

Employee Involvement

Question 8

(whisper “buy me”)
*Customers: feel to be part of brand
*Ways to connect deeply/emotionally

Answer 8

Emotion

Question 9

Gather, analyze, interpret info about market, product, service to offer for sale in market, potential customers for product/service

Answer 9

MARKET RESEARCH

Question 9

Adjust/adapt changes in market/trend

Answer 9

Flexibility

Question 10

*(important in brand strategy)
*Positive relationship between you and customers (expectation in doing business)

Answer 10

Loyalty

Question 11

Competitive Awareness

Answer 11

*Challenge to improve branding strategy
*Craft a better value in your brand

Question 11

7 P’s OF MARKETING MIX

Answer 11

PEOPLE
PLACE
PRODUCT
PRICE
PROMOTION
PACKAGING
PROCESSING

Question 12

putting right product/combination thereof in the place at the right time and right price

Answer 12

MARKETING MIX

Question 12

6 TO RESEARCH

Answer 12

characteristics
location
industry
spending habits
particular competitors
needs of target market

Question 13

run | frontline sales staff, managing director

Answer 13

PEOPLE

Question 14

Peer-to-Peer:

Answer 14

customer

Question 14

best suited location with more potential customers | conveniently transact onsite/online
How much is the process of distribution?
1. Retails
2. Wholesale
3. Peer-to-Peer:

Answer 14

PLACE

Question 15

direct; small quantity

Answer 15

retail

Question 16

*most appropriate and strategies
Customers happy to pay little more for something that works really well
*Skimming, penetration, value based

Answer 16

PRICE

Question 16

*most appropriate for opportunity
*Why customers buy/avail them
*Representing good value for money
*Design, quality, packaging, warranties

Answer 16

PRODUCT

Question 16

bulk - business

Answer 16

Wholesale

Question 17

*most effective advertisement
*tools to drive awareness/increase sales
*Special offers, endorsements, campaigns

Answer 17

PROMOTION

Question 18

*best, attractive, and cost-efficient
*Clear and concise
*Connects brand message to consumer

Answer 18

PACKAGING

Question 19

*delivery of service done with customer present so how service is delivered
*Most compelling feature of product that will make difference in lives of customers
*How it differs from the rest
*Uniformity of offerings, service delivery

Answer 19

PROCESSING