CAREER OPPORTUNITIES AND MARKET NEED ANALYSIS Flashcards

1
Q

Amount of time to be an entrepreneur depends on the field you venture into.

A

CAREER OPPORTUNITIES

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2
Q

3 REQUIREMENTS FOR CAREER IN ENTREP.

A
  • Find the right business idea and education
  • Make business plan, define target market
  • Start networking/sell idea to target market
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3
Q

*identify problems, fix
*Make travels from 1 client to another
*Recommend solutions to problems

A

BUSINESS CONSULTANT

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4
Q

*manage company accounts
*Represent company for product/service
*Follow up customers’ interests/leads

A

SALES MANAGER

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5
Q

*raise money for specific purposes
*Not make profit but maintain organization
*Organize events/build network relationships

A

FUNDRAISER

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6
Q

*Understand business concepts/procedures
*Look for facts, Interpret data, conclude
*Recommend courses of action

A

RESEARCH AND DEVELOPMENT DIRECTOR

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7
Q

*speak in front of people
*Inspire students - have vision for society
*Share experience, entrepreneurial intention

A

TEACHER

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8
Q

*find right people, agreement
*Talk one-on-one | know what motivates
*source, attract, recruit, interview, onboard

A

TALENT RECRUITER:

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9
Q

*write articles, cover
*Dress up for speaking/interview
*Explain latest development/work with TV

A

BUSINESS REPORTER

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10
Q

*launch a company
Start new venture, then sell it to another
*Mang Inasal to Jollibee

A

NEW VENTURE CREATOR:

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11
Q

7M OF UPLIFTING MSMEs

A

*MASTERY
*MONEY
*MACHINE
*MARKET ACCESS
*MODELS OF NEGOSYO
*MINDSET CHANGE
*MENTORING

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12
Q

3 MARKET NEED KNOWLEDGE

A

*MARKET ANALYSIS
*MARKET ANALYSIS SKILL
*MARKET NEED ANALYSIS

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13
Q

key to determine attractiveness, current, and potential future risks of serving market

A

MARKET ANALYSIS

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14
Q

*market size, potential value, different customer segments, buying patterns, rivalry, and economic environment in general

A

MARKET ANALYSIS SKILLS

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15
Q

*quantitative, qualitative assessment of market to respond positively
process of studying dynamics (changes) and determining characteristics of particular market within an industry

A

MARKET NEED ANALYSIS

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16
Q

3 CUSTOMER REQUIREMENTS

A

*Lifeblood of business
*Thoughts, feelings, experiences that shape decisions of the business
*What, when, where, why they buy

17
Q

Don’t push ideas to customers. We simply want to make what they want.

A

LAURA ASHLEY:

18
Q

grouping similar or homogeneous consumers according to:

A

MARKET SEGMENTATION:

19
Q

4 MARKET SEGMENTATION:

A

DEMOGRAPHIC
GEOGRAPHIC
PSYCHOGRAPHIC
BEHAVIORAL

20
Q

socio economic variables

A

DEMOGRAPHIC

21
Q

locations

A

GEOGRAPHIC

22
Q

perceptions, way of life, motivation (travel agencies)

A

PSYCHOGRAPHIC

23
Q

actions by desired benefits

A

BEHAVIORAL

24
Q

BENEFITS OF MARKET SEGMENTATION

A

*Increase resource efficiency
*Stronger brand name
*Greater potential for brand loyalty
*Stronger and better market differentiation

25
Q

Statement of what product/service does
How it solves for customers’ challenge

A

UNIQUE SELLING PROPOSITION (USP)

26
Q

Summary why customers would choose your product/service | overall/general value of product

A

VALUE PROPOSITION (VP)